Editor’s observe: This piece is a part of our Columnist Community sequence, which explores the tactical ideas and actions from Adweek’s group of high-level consultants. At the moment, Shaun MacGillivray, president of MacGillivray Freeman Movies, shares what works when creating new partnerships within the hybrid virtual-physical second we’re at the moment in. Under, in his personal phrases, he encourages being direct about targets and values upfront.
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