Sara Guaglione of Digiday writes about The Wall Avenue Journal’s newest push for extra subscribers.
Guaglione writes, “As a part of its model push, the WSJ is planning to carry an ‘open home’ on Could 20 during which it’s going to drop the paywall on its web site to let all content material be accessible without cost for the day, mentioned Suzi Watford, evp, client on the WSJ’s dad or mum firm Dow Jones.
“The tactic serves as an ‘extraordinarily good strategy to market and pattern content material, which is one of the best ways to develop that [brand] consideration,’ and in addition ‘ought to assist to show ‘colder’ audiences into future subscribers,’ she mentioned. Nonetheless, readers might want to register with their e mail, which permits the WSJ to proceed to market subscriptions to them after the open home. The WSJ final dropped its paywall on Election Day in 2020.
“‘We see a possibility to draw new members, drive additional consideration for the model and display how helpful the Journal might be,’ mentioned Watford.”
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