How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut

Elon Musk could be getting a windfall of publicity by way of his alternative to host Saturday Night time Reside this weekend, however considered one of his opponents can also be utilizing the occasion as a launching pad for its personal messaging. Sierra House, a by-product of aerospace agency Sierra Nevada Corp., has bought 30- and 15-second preroll adverts that…



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