How PR pros should approach vaccine-related comms

Individuals have numerous causes for COVID-19 vaccine hesitancy and shifting their mindset would require greater than knowledge sharing, writes Tara Scatterday of West Virginia College. Analysis signifies “vaccine confidence could be boosted in all populations by facilitating private connections with native, trusted influencers akin to faith-based leaders, elected officers and particularly native physicians and well being care staff,” writes Scatterday.



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