How one firm mastered early crisis detection

Darren Bosik, APCO Perception senior director, discusses how the company’s information and analytics operations use social listening, predictive analytics, synthetic intelligence and different instruments to identify potential crises for purchasers and takes motion to mitigate the potential fallout. “We articulate these hidden truths first internally after which externally to the shopper, after which provide you with a plan and response to reduce the opportunity of a disaster arising,” Bosik says.



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