Enterprise-to-business entrepreneurs ought to use influencer advertising and marketing in the course of the pandemic to spice up model consciousness, attain prospects the place they’re already spending time and join extra authentically with goal audiences, Ismael El-Qudsi writes. “Launch a sequence of industry-related livestreams and combine influencers as hosts or visitors to spice up your model’s visibility, widen your occasion’s digital attain, and faucet into a brand new viewers,” El-Qudsi recommends.
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