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How brands and ad agencies are handling COVID surge

by All News Admin
August 11, 2021
in Marketing & Advertising
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Aug. 10, 2021

5:05 PM ET

Fb cracks down on vaccine disinformation by means of influencers

Fb got here out with a report as we speak by which the social community particulars its try and irradiate false details about the Pfizer and AstraZeneca vaccines unfold by means of influencers. All through July, Fb shut down 300 Fb and Instagram accounts and banned a Russia-based advertising and marketing agency Fazze, which was the topic of a July BBC article about how the agency was uncovered by the influencers it was attempting to recruit. Fb says these influencers helped carry the offender ahead. Based on Fb, the agency focused folks in India and Latin America with articles, petitions and social posts to amplify conspiracy theories, reminiscent of a declare that the vaccine turns sufferers into chimpanzees. Nevertheless, the petitions and posts obtained little help and likes, Fb stated. The transfer comes after President Joe Biden and well being specialists have repeatedly warned that entry to anti-vaccine misinformation on social media is hindering the trouble to get folks vaccinated towards COVID.

—Ilyse Liffreing

3:50 PM ET

ANA goes on-line just for subsequent occasion

The Affiliation of Nationwide Advertisers Masters of Knowledge & Know-how Convention, which was to be a hybrid occasion held bodily in Orlando beginning Monday, has been switched to online-only after most audio system stated they solely needed to current nearly, an ANA spokesman stated.

The ANA returned to in-person occasions in June with its Media Convention and has held others since. That first mask-optional convention went off with no hitch, with attendees carrying crimson, yellow or inexperienced lanyards to point their consolation ranges, and subsequent ones had been additionally properly attended. However the delta variant has Florida hospitals reaching capability, and the ANA spokesman stated in-person registrations had been additionally decrease than anticipated. It could not have helped {that a} tropical storm can be headed towards Florida.

However the spokesman stated different upcoming ANA hybrid occasions — together with the flagship Masters of Advertising and marketing Convention set for October, additionally in Orlando — are nonetheless deliberate as in-person choices.

— Jack Neff

2:05 PM ET

Citigroup tells metro employees to get vaccinated

Citigroup introduced that beginning Sept. 13, all staffers within the New York Tri-State space, Chicago, Boston, Washington, D.C. and Philadelphia, are anticipated to return to the workplace no less than two days every week, and should be vaccinated.

“Given the elevated variety of workers returning to those buildings, and the Delta variant within the U.S., we’re taking this method to make sure a secure office,” Sara Wechter, Citi’s head of human sources, wrote in a LinkedIn submit. “These are our plans as of as we speak, and I guarantee you if the information change, we’ll too,” Wechter’s submit learn.

“For our colleagues working at our branches, we strongly encourage them to get vaccinated and would require speedy testing and carrying of masks for all colleagues,” she continued.

-Jessica Wohl

12:35 PM ET

Amex delays workplace reopenings

American Specific Co.’s full return to the workplace now been delayed till no less than Oct. 11 from a previous plan for a Sept. 13 return of extra workers, in line with Bloomberg.

“We’ve got been watching with rising concern the resurgence of Covid-19 circumstances throughout the U.S. because of the speedy unfold of the delta variant,” CEO Steve Squeri stated in a memo Tuesday to the credit-card large’s employees, in line with the Bloomberg report, including that he’s ready to push the date again once more ought to the state of affairs worsen. “We are actually on the level the place the information signifies that probably the most prudent plan of action is to delay the total opening of our U.S. workplaces.”

-Jessica Wohl

Aug 9, 2021

4:00 PM ET

NBCUniversal cancels BravoCon

NBCUniversal is as soon as once more canceling BravoCon, its weekend-long celebration of Bravo exhibits and expertise, amid renewed considerations round COVID-19.

“Out of an abundance of warning, we’re suspending BravoCon 2021 till subsequent yr,” Bravo posted on Twitter. “We’re simply as disenchanted as our loyal followers to should cancel this yr’s occasion, however well being and security are our high priorities. We stay up for celebrating BravoCon 2022 collectively.”

NBCU had deliberate to carry again the occasion, which it launched in 2019, this October. Its first BravoCon introduced in additional than 10,000 attendees, with tickets promoting out in lower than a minute. It additionally attracted manufacturers like Pepsi, which created a customized non-alcoholic glowing rose, and Inns.com, which sponsored a brunch hosted by the solid of “Southern Allure.”

-Jeanine Poggi

8:00 AM ET

Get vaxxed earlier than boarding

Norwegian Cruise Line Holdings Ltd. received a court docket battle that enables it to require proof of vaccinations for vacationers boarding its ships in Florida. Bloomberg Information reviews {that a} federal decide in Miami issued a preliminary court docket injunction saying {that a} legislation pushed by Gov. Ron DeSantis banning such necessities can’t be enforced whereas the authorized battle is enjoying out. States Bloomberg: “The showdown pits DeSantis, a rising Republican star who champions resistance to coronavirus public-health measures, towards an business that has been crippled for 18 months.”

-E.J. Schultz​​



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