The community mentioned it was aiming for issues solely followers at each degree would get, in addition to issues non-Chicagoans would perceive, says Brian Siedband, co-founder and co-chief inventive officer of High quality Meats. “I’m a Cubs fan, lifelong, so to me this was a dream to work on,” mentioned Siedband. “We needed to place one thing on the market that made sense and proved [Marquee] understood how the followers and the town really feel about it.” Marquee is the primary “large” shopper for High quality Meats, a younger company co-founded by Siedband and Sang after years of doing work collectively.
The marketing campaign comes as Marquee Sports activities Community tries to construct loyalty with followers because the workforce’s unique dwelling for video games. Cubs followers had been conditioned for many years to look at video games on WGN, and the launch of Marquee Sports activities Community was met with some derision, in line with a report from Forbes final yr.
The community—a three way partnership between the Cubs and Sinclair Broadcast Group— launched simply because the pandemic started, and wound up changing into the one means followers may watch the Cubs as sports activities stadiums shuttered final yr. “This marketing campaign is only a launching level to point out Cubs followers that we’re not simply right here for them, we’re them, and we’re listening,” mentioned Tabitha Inexperienced, director of promoting at Marquee Sports activities Community, in a press release.
The marketing campaign features a teaser, launch movie and 15-second tv spots, in addition to out-of-home and digital.
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