Danielle Leslie has produced million-dollar course creators by displaying others the right way to flip their superpower into gross sales.
However her personal path to tens of millions didn’t manifest in a single day. It was prompted by an surprising layoff that propelled her to new ranges.
In 2015, Leslie was given the notorious pink slip whereas working at a startup. She was on the verge of making use of for different advertising and marketing positions when she acquired requests to assist these in her community launch programs. Throughout the first 30 days of being laid off, she earned $10,000. Earlier than she knew it, occasion invites led to extra alternatives. Ultimately, she created what’s now referred to as “Course from Scratch”, incomes over $1 million in lower than two years.
“Know the facility of your distinctive story,” Leslie shared throughout a podcast interview. “I feel that’s the reason why I used to be capable of develop this shortly. I tapped into who I’m and who I attraction to. Embracing no matter your distinction is will take you thus far.”
Leslie Goes From Worker to Course from Scratch
Going from worker to full-time entrepreneur is kind of a shift — particularly once you don’t plan for it.
Leslie was at all times taken with advertising and marketing and model technique. She hung out internet hosting occasions and doing webinars to show folks the right way to personal their digital presence. When she reached a ceiling in her endeavors, she joined Udemy to “stage up”.
At Udemy, Leslie helped on-line course creators purchase extra prospects and generate extra revenue. That’s when she realized that you just don’t essentially want an viewers to achieve success. She additionally seen which you can create a course on any matter and achieve success in case you had the precise technique. She ultimately transitioned to a different startup and was laid off in 2015.
That’s when Leslie leveraged her background in startups to assist others launch their first course. In July 2016, she did a webinar and presold the primary model of her course. She made $8,000 in 7 days — with out having a accomplished course! Her thought course of was “if folks would purchase it, then she would construct it.” For the following few weeks, she began creating her course in real-time and leveraged the facility of social media adverts to unfold the phrase. By the top of her 8-week program, her first full course was created and obtainable on-line.
Leslie began doing weekly webinars, extra Fb adverts and dealing with coaches to develop her influence. In 2017, she earned $85,000. Leslie shortly went from 5 figures to seven figures from her course, incomes $2.5 million in 2018 and over $4 million in 2019.
Changing into An 8-Determine Course Creator
Leslie shortly discovered that having a course would enable her to influence the plenty as an alternative of 1 particular person at a time. Leslie focused first-time course creators who wished to launch with little or no tech.
Since launching her first course, her income has grown exponentially. In 2020, Leslie introduced that her course generated over $4 million.
“My first $1M was about Freedom—liberating myself,” says Leslie in an Instagram submit. “Passing $10M is about Legacy—liberating others.”
Leslie attributes a lot of her success to her capability to concentrate on one product. Though she wished to dabble into different ventures, she stayed centered and remained constant.
To different entrepreneurs who need to scale, Leslie shares that it’s essential to maintain going and keep centered on one concept. “Focus and hold monitoring your progress in order that you understand that you’re rising.”
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