– The partnership settlement will see the creation of 12 built-in digital manufacturing studios throughout 10 markets by 2022
LONDON — Havas, one of many world’s largest promoting and communications teams, has partnered with international artistic manufacturing company Wellcom Worldwide to launch Havas Studios: a brand new, built-in international manufacturing enterprise spanning the complete vary of content material manufacturing capabilities.
The partnership settlement, which is able to see workers from each companies transferred into the brand new entity and income shared between the 2, will probably be headquartered in London and led by Havas UK Chief Working Officer Paul Ward, who takes on the brand new title of International CEO, Havas Studios. He will probably be supported by an govt committee comprising each Havas and Wellcom senior executives.
It’s going to see the creation of a micro-network of built-in content material studios, first in London, New York, Chicago and Kuala Lumpur, adopted by additional studios throughout Europe, Australia, China, India, Latin America and the West Coast of the US.
Constructed as a artistic boutique, technology-first enterprise, the brand new manufacturing mannequin will convey collectively present and newly constructed studios, backed up by a low-cost providing primarily based in Kuala Lumpur – affording every worldwide location the power to create high quality content material at scale. Wellcom’s proprietary, cloud-based Knowledgewell suite – comprising advertising and marketing useful resource administration, marketing campaign administration, digital asset administration and general studio workflow – will sit on the coronary heart of each studio, permitting groups to collaborate throughout the globe in actual time by streamlined processes, requirements and instruments, all beneath one P&L.
With specialist content material studios primarily based inside key Havas Village areas world wide, Havas Studios’ capabilities will span movie, audio, print, photographic and digital content material manufacturing, encompassing content material origination expertise and a variety of post-production services, in addition to devoted groups supporting the built-in supply of retail and eCommerce platform-ready content material.
Yannick Bolloré, CEO Havas Group, feedback: “Constructing higher model experiences means rethinking how content material is managed. Now that digital is absolutely built-in into all the pieces we do, it’s content material’s flip to develop into an natural a part of our method. By partnering with Wellcom we are actually in a position to present our shoppers with the very best manufacturing capabilities within the trade. The deal additionally strengthens our ties with Wellcom’s mom firm Innocean, with whom we have now an extended and fruitful historical past.”
Chris Hirst, International CEO Havas Artistic, says: “We all know that it’s now not sufficient to simply make higher advertisements – all shoppers, from the smallest to the most important international manufacturers now want smarter, extra agile, extra bespoke and cheaper options. This new, international micro-network of studios, launching at this time however very a lot with the longer term in thoughts, doesn’t simply permit us to go toe-to-toe with anybody, however provides shoppers an progressive, technology-first answer they genuinely can’t discover anyplace else.”
Paul Ward, International CEO Havas Studios, provides: “The worldwide pandemic threw all the pieces up within the air – and Havas Studios places the Havas community in an amazing place as issues begin to come again down. This launch accelerates the continuing transformation of our businesses to develop into companies which make much more of the work that they beforehand solely managed. Alongside Wellcom, we’ve created a expertise first, plug and play content material enterprise. We’re leapfrogging the competitors.”
Wayne Sidwell, International CEO at Wellcom Worldwide provides: “Once we first began chatting with Havas concerning the launch of Havas Studios, we knew that this was an thrilling alternative that we needed to take ahead. Paul, Chris and I knew that we had a very distinctive alternative, to drag collectively Havas’ technique, artistic and manufacturing origination with our expertise platform and large-scale supply mannequin… It’s an extremely enviable mannequin and I’m very excited to see the enterprise proceed to develop over the subsequent few years.”
About Havas Group
Havas is without doubt one of the world’s largest international communications teams. Based in 1835 in Paris, the Group employs 20,000 individuals in additional than 100 international locations and operates by its three enterprise items masking all communication actions. Havas Group’s mission is to make a significant distinction to manufacturers, companies and other people. To higher anticipate shopper wants, Havas has adopted a completely built-in mannequin by its 60+ Havas Villages world wide. In these Villages, artistic, media and healthcare & wellness groups work collectively, guaranteeing agility and a seamless expertise for shoppers. We’re dedicated to constructing a various tradition the place everyone feels they belong, will be themselves, thrive and develop. Havas Group built-in Vivendi in December 2017. Additional details about Havas Group is on the market on the corporate’s web site: havasgroup.com
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About Wellcom Worldwide
Wellcom Worldwide is a number one international artistic manufacturing company specialising in digital advertising and marketing, omnichannel content material manufacturing and advertising and marketing operations expertise. Based in 2000 and headquartered in Melbourne, Australia, Wellcom companies internationally famend manufacturers from its operations in Australia, New Zealand, the UK, the US, Malaysia and India. Wellcom has developed proprietary expertise, Knowledgewell, a advertising and marketing software program suite designed to automate duties, simplify processes and scale back prices, whereas permitting manufacturers to supply advertising and marketing collateral with pace, accuracy and consistency.
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