Havas Chicago Appoints Industry Highflier Myra Nussbaum as Chief Creative Officer

Touted as one of the vital in-demand feminine creatives in promoting, Nussbaum brings fearlessness and recent pondering to the inventive management function, turns into first feminine CCO inside Havas’ North American community

CHICAGO — Havas Chicago right this moment introduced the appointment of rising star Myra Nussbaum as chief inventive officer. Nussbaum brings greater than 15 years’ expertise making work that strikes on the velocity of tradition primarily based within the philosophy that creating a powerful, easy message has the ability to interrupt by means of the litter. She takes the inventive helm alongside Havas Chicago president Nikki Laughlin, including to an government management group in Chicago that’s majority feminine and changing into the primary feminine CCO inside Havas’ North American community.

“There’s by no means been a greater time for an concept to catch fireplace and have a big affect, and I’m thrilled to carry that mindset to Havas Chicago”

“With our deal with working as strategic enterprise companions to our purchasers, we want an built-in management group that brings its collective superpowers to the desk in shut collaboration to satisfy enterprise KPIs—and Myra’s strategy to inventive takes these goals into consideration,” mentioned Laughlin, who additionally oversees Annex Chicago and Annex Expertise. “Along with being one of the vital fearless creatives I’ve seen within the business, specializing in the fervour behind a inventive concept, Myra all the time considers the enterprise objectives when creating work that’s pushed by tradition. Recognized to be an unimaginable motivator and convey the perfect work out of others, she’s an excellent match, and I do know her addition will improve our inventive output.”

Nussbaum comes from Leo Burnett Chicago, the place she was government inventive director. Previous to that, she served as SVP, group inventive director, at DDB Chicago. As a culture-obsessed baby of MTV and Apple, her inventive imaginative and prescient is in line with the zeitgeist of the time. From serving to colorblind individuals see shade for the primary time, to supporting the most important product launch in KFC historical past, Nussbaum’s work has created emotional connections whereas considerably impacting enterprise for manufacturers resembling Mars, Molson Coors, KFC, Kmart, SC Johnson, Dow, Valspar and Ford. Named one of many top-30 creatives in promoting by Adweek, Nussbaum has been celebrated by the highest promoting award reveals together with Cannes, Clio, D&AD and The One Present. Her inventive campaigns have been featured in The New York Instances, Forbes, Wired, TODAY and lots of different media retailers. Half Gen X, half Millennial, she is skilled in virtually each platform, believing that a good suggestion will translate to any medium.

“There’s by no means been a greater time for an concept to catch fireplace and have a big affect, and I’m thrilled to carry that mindset to Havas Chicago,” mentioned Nussbaum. “Havas has an edge that the opposite holding firms don’t have. It’s scrappier, braver and extra in contact with tradition. The symbiotic relationship of media, information and creativity can also be very interesting, having by no means seen it combine seamlessly at different businesses. I’m most excited to provide you with concepts that not solely revolutionize the manufacturers we work with however change tradition for the higher. Our work must be unforgettable whereas creating which means. If we are able to accomplish these items, we’ve gained. And we’ll have loads of enjoyable within the course of.”

About Havas Chicago

Havas Chicago is dedicated to constructing significant manufacturers by means of craft and tradition. The company brings an unmatched understanding of rising shoppers’ mindsets and behaviors, and a ardour for embracing tomorrow’s traits shaping enterprise and popular culture. A part of Havas Group, a number one built-in advertising and marketing communications company and the primary to be named International Company of the Yr by each Promoting Age and Marketing campaign in the identical yr, Havas Chicago fuses an unbiased spirit with international scale to assist the community’s mission to make a significant distinction to manufacturers, companies and folks. Study extra on the web site, or observe us on Twitter, Fb and Instagram.