Google unveiled the Pixel 6 final week, and this time it says it is able to compete on the flagship stage. Really, it unveiled two new gadgets, the Pixel 6, and Pixel 6 Professional, as a result of each smartphone line wants no less than one machine that has the phrase “professional” within the title. That is how you understand you are speculated to take it seriously-and, within the case of the Pixel 6-Google undoubtedly needs you to take it significantly.
“We knew we did not have what it took to be within the extremely excessive finish,” mentioned Rick Osterloh, Google’s head of {hardware} in an interview with The Verge. “And that is the primary time the place we really feel like we actually have it.”
The factor is that the Pixel has at all times appeared like a aspect challenge for Google. Like virtually all of Google’s different aspect tasks, that signifies that nobody actually takes it significantly.
That is not to say that the Pixels aren’t good telephones, there’s simply not a lot that stands out as a cause to purchase one as a substitute of say, a Samsung Galaxy or an iPhone. They undoubtedly have not been wherever close to the “flagship” stage.
The Pixel 6 is one thing completely different in that it is actually the primary time that Google is making a tool that appears to have a cause to exist past “we’re a tech firm so we must always make a telephone.”
Really-to be fair-that’s not totally true. The present Pixel gadgets do include the purest model of Android, as a substitute of the modified variations placed on gadgets by different producers. Additionally, the Pixel line has a fame for being actually good at computational pictures. If both of these two issues have been necessary to you, you might need been prepared to place up with a tool made principally of plastic that simply felt prefer it could not fairly stack up with the competitors.
Now, nonetheless, the Pixel is all-in on prime of the road. It consists of the identical metal-sandwiched between-glass design that you just count on to see on an iPhone or Galaxy S-series. It has an in-screen fingerprint sensor. It even has an all-grown-up digital camera bump.
In virtually each method, Google is borrowing from Apple’s confirmed playbook. Hey, it is labored for Apple, which is the world’s most respected firm largely due to the success of the iPhone.
However the largest factor Google is taking from Apple’s playbook is one thing you may’t see in photographs, and even if you happen to’re holding one in your hand. The Pixel 6 sequence comes with Google’s very personal system on a chip (SoC) referred to as Tensor.
The main points are mild on what precisely the Tensor is, or how a lot of it Google designed itself. Nonetheless, it is a reasonably large deal. Nearly each smartphone offered within the U.S. that is not an iPhone is powered by chips made by Qualcomm. Even Samsung, which makes its personal Exynos chips for its non-U.S. smartphones, makes use of Qualcomm chips right here.
Apparently, most rumors level to Google utilizing parts made by Samsung in its Tensor SoC. Not solely does that imply that it may break the maintain Qualcomm has on the non-iPhone marketplace for chips, nevertheless it may imply that we lastly see an Android telephone that may compete with Apple’s A-series SoCs.
Since Google makes the working system, the {hardware}, and now the processor, it may be positive all of them play good together-just like Apple does. We have already seen what a distinction that makes by way of efficiency within the iPhone.
The A-series chips are so highly effective, not solely is the iPhone extra highly effective than a whole lot of PC laptops, Apple is mainly utilizing the identical processing cores in its personal laptops with the M1. All of that’s to say that Google’s technique to make us take the Pixel 6 significantly appears to be like fairly, nicely, severe. It’d even work.
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