Man Hayward, international CEO of MDC Companions store Forsman & Bodenfors, is leaving his position and shall be succeeded by Toby Southgate, who most not too long ago served as exec VP, regional director and chief consumer officer for McCann Worldgroup UK and Europe.
Hayward had been the World CEO of KBS earlier than it merged with Sweden’s F&B in 2018. After the merger, he retained his place with the brand new international company, which assumed the F&B identify.
“It has been nearly three years since we set out on a unprecedented journey to take F&B international and to the highest of the world creatively,” stated Anna Qvennerstedt, international government chairman of F&B in an inner memo obtained by Promoting Age. “Since then, Man and I’ve been engaged on marrying these cultures collectively, looking for a shared imaginative and prescient and mission,” the memo continues. “We need to transfer with extra velocity in direction of turning into the perfect inventive company on this planet. For the following stage of the journey, we are going to concentrate on getting these purchasers in, and that work out, in each workplace and between our workplaces. That’s the reason there shall be a change on the management stage. “
“For the reason that merger, we blended cultures from the US, Sweden, Canada, China, and Singapore to create a worldwide inventive company with integrity,” Hayward stated in a press release to Advert Age. “In New York, we had been centered on driving progress by doing nice work. It takes time and perseverance to construct a European inventive company in New York. Sadly, I ran out of time.”
Southgate was international chief progress officer at Interpublic Group of Cos.’ McCann Worldgroup earlier than assuming the regional director and chief consumer officer position final Could. Earlier than becoming a member of McCann, he labored for 10 years at WPP’s Model Union.
“F&B is among the most acclaimed inventive companies on this planet,” stated Southgate in a press launch. “I’ve admired them for a really very long time and I’m immensely proud to hitch Anna and the workforce. Entrepreneurs want inventive considering greater than ever—they’re in search of daring solutions that drive progress and make change—and so the entire ethos of F&B has by no means been extra related. With the backing of MDC, which is positioned for the place the world goes, we now have the chance to depart our mark on extra than simply the promoting business.”
“As we carry MDC along with Stagwell, we’re constructing what entrepreneurs want as we speak and tomorrow, and Toby is a confirmed international chief with a monitor file of collaboration for the good thing about purchasers,” stated Mark Penn, Chairman and CEO of MDC within the launch. “This workforce will take F&B’s world-class inventive excellence and distinctive tradition to the following stage.”
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