Zeta continues constructing for accelerated development with appointment of first Chief Advertising and marketing Officer
NEW YORK — Zeta (NYSE: ZETA), a cloud-based advertising and marketing expertise firm that empowers enterprises to amass, develop and retain clients, at present introduced Crystal Eastman as the most recent in a sequence of strikes to strengthen firm’s government workforce for its subsequent section of development, becoming a member of as Zeta’s first ever Chief Advertising and marketing Officer.
“I’m thrilled to have Crystal be a part of our government workforce. Crystal has a powerful, confirmed monitor document in rising data-driven and digital companies, with deep experience in all elements of promoting”
Ms. Eastman joins Zeta from The Commerce Desk the place she was Head of World Advertising and marketing and answerable for international go-to-market actions, together with product advertising and marketing; sponsorships and occasions; and international marketing campaign activation. Ms. Eastman has held quite a few senior advertising and marketing positions all through her profession, together with management stints at iconic manufacturers American Specific and BlackRock.
“I’m thrilled to have Crystal be a part of our government workforce. Crystal has a powerful, confirmed monitor document in rising data-driven and digital companies, with deep experience in all elements of promoting. Underneath her management we’ll proceed to deepen our understanding of our clients’ evolving wants, repeatedly innovate our product choices and the way we ship them, and scale our development ambitions by introducing Zeta to the following era of entrepreneurs,” mentioned Zeta’s Co-Founder, Chairman, and CEO, David A. Steinberg. “Crystal joins an increasing, numerous government workforce that brings the collective expertise and management skills wanted to speed up our development agenda.”
Ms. Eastman might be answerable for international advertising and marketing technique and execution, together with model activation; efficiency advertising and marketing; company communications; public relations; occasions and sponsorships; consumer engagement; and Zeta’s employer model. She might be based mostly in Zeta’s NYC headquarters.
“It’s an honor to hitch this gifted and achieved government workforce at such an thrilling time within the firm’s journey,” mentioned Ms. Eastman. “Zeta’s unmatched advertising and marketing platform is match for goal on this second of contemporary advertising and marketing. I sit up for serving to entrepreneurs throughout the globe unleash their full potential by making the most of Zeta’s superior id resolution, forefront viewers insights, and uniquely built-in omni-channel activation alternatives.”
Ms. Eastman was additionally named a “Girl to Watch” by Model Innovators in 2019, serves on the Board of the RuddUR Dance Firm, and volunteers as a mentor for The AllStars Challenge’s Improvement College for Youth.
About Zeta
Zeta World Holdings Corp. (NYSE: ZETA) is a number one data-driven, cloud-based advertising and marketing expertise firm that empowers enterprises to amass, develop and retain clients. The Firm’s Zeta Advertising and marketing Platform (the “ZMP”) is the most important omnichannel advertising and marketing platform with id knowledge at its core. The ZMP analyzes billions of structured and unstructured knowledge factors to foretell client intent by leveraging refined synthetic intelligence to personalize experiences at scale. Based in 2007 by David A. Steinberg and John Sculley, the Firm is headquartered in New York Metropolis. For extra info, please go to www.zetaglobal.com.
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