Brussels has opened a proper antitrust probe in opposition to Google to look at whether or not the US group has damaged EU guidelines by giving a bonus to its personal on-line show advert know-how companies, to the detriment of rivals.
The investigation will look into whether or not Google is “distorting competitors by limiting entry by third events to consumer knowledge for promoting functions on web sites and apps, whereas reserving such knowledge for its personal use”, the European Fee stated in a press release on Tuesday.
“Internet marketing companies are on the coronary heart of how Google and publishers monetise their on-line companies,” stated Margrethe Vestager, the EU’s govt vice-president answerable for competitors coverage.
“Google is current at virtually all ranges of the availability chain for on-line show promoting,” she added. “We’re involved that Google has made it tougher for rival internet marketing companies to compete within the so-called advert tech stack.”
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