DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering and Additional New Solutions

New and continued accreditations highlight DV’s dedication to innovation and delivering towards the very best doable {industry} requirements within the booming video sector

NEW YORK — DoubleVerify (“DV”), (NYSE: DV), a number one software program platform for digital media measurement, knowledge and analytics, in the present day introduced that the corporate has acquired Media Score Council (MRC) accreditation for video filtering, benchmarks, and related TV (CTV) totally on-screen and completion metrics.

“Incomes MRC accreditations for industry-first options throughout CTV and video environments, the place investments proceed to surge, reinforces our mission to assist make the digital advert ecosystem stronger, safer and safer, by offering superior media high quality and efficiency options to our international model clients”

“Incomes MRC accreditations for industry-first options throughout CTV and video environments, the place investments proceed to surge, reinforces our mission to assist make the digital advert ecosystem stronger, safer and safer, by offering superior media high quality and efficiency options to our international model clients,” mentioned Mark Zagorski, CEO of DoubleVerify. “These new accreditations assist us give advertisers continued readability and confidence of their digital investments.”

The newly accredited DV options embrace:

• CTV Totally-On Display screen metrics: This functionality measures whether or not all pixels had been in view, if the TV display screen was off and quartile completion, offering beneficial insights the place viewability expertise isn’t but supported. DV’s totally on-screen completion measurement gives distinctive parts that tackle present viewability challenges for CTV advertisers.
• Video Filtering: This revolutionary answer is a part of DV Video Full, which allows advertisers to holistically measure marketing campaign high quality and maximize model safety throughout all video environments and units, together with CTV, cell and desktop. Video filtering prevents advertisements from being served, even in environments the place commonplace video blocking expertise isn’t accessible. MRC accreditation demonstrates this DV reported metric is legitimate, dependable and efficient.
• Benchmarks: Accreditation for DV’s benchmarks signifies MRC approval of those cross-industry efficiency metrics that evaluate a model’s efficiency with others in a selected vertical or throughout all measured site visitors.

Along with first-time accreditations, the MRC granted continued accreditation for show and digital video impressions, viewable impressions and IVT (invalid site visitors) in desktop, cell net, cell software and CTV environments; and viewable impressions, in addition to property-level advert verification metrics, inside desktop, cell net and cell software environments.

The continuation of DV’s MRC accreditation, and first-time accreditations for the DoubleVerify metrics famous above, underscores that DV continues to innovate and introduce new merchandise, whereas adhering to the very best requirements inside the {industry}.

“DoubleVerify’s participation within the MRC’s accreditation course of since 2013 has demonstrated its capabilities in retaining tempo with evolving {industry} traits, resembling with this most up-to-date enlargement of its accredited metric choices within the CTV setting,” mentioned George W. Ivie, Government Director and CEO of the MRC. “However most significantly, it has served for example DV’s dedication to serving to entrepreneurs higher defend their digital advert spend, wherever these advertisements could seem.”

DV first acquired MRC accreditation in February 2013 for its impression high quality suite of providers and desktop show viewability. In 2015, it was accredited by the MRC for desktop video advert viewability and invalid site visitors for desktop and cell net. In 2017, DV acquired accreditation for its detection of invalid site visitors inside cell apps. Final 12 months, the corporate acquired MRC accreditation of impression measurement in CTV and likewise acquired accreditation for third-party built-in measurement on Fb.

For extra details about DoubleVerify, contact [email protected].

About DoubleVerify

DoubleVerify is a number one software program platform for digital media measurement and analytics. Our mission is to make the digital promoting ecosystem stronger, safer and safer, thereby preserving the honest worth change between patrons and sellers of digital media. A whole lot of Fortune 500 advertisers make use of our unbiased knowledge and analytics to drive marketing campaign high quality and effectiveness, and to maximise return on their digital promoting investments – globally.