Dodge is utilizing a brand from its previous on the electrified automobiles that may take it into the longer term.
The muscle automotive model is bringing again the triangular “fratzog” for its eco-friendly speedsters, stated model CEO Tim Kuniskis. The brand appeared on a mysterious, blacked-out mannequin throughout Dodge’s Stellantis EV day presentation in July the place Kuniskis introduced the model would debut a battery-electric muscle automotive in 2024.
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The brand, used from 1962 to 1976 in accordance with CNBC, pays homage to the model’s historical past.
“I feel it suits completely with electrified know-how, particularly if you make it 3D and light-weight it up,” Kuniskis advised Automotive Information throughout a media preview for the Roadkill Nights Powered by Dodge occasion this month that featured drag racing and Hellcat thrill rides. “I feel it appears actually cool, actually fashionable, actually recent, however on the similar time, a nod to our heritage, which is what we do. We’re by no means going to stroll away from that.”
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