Dodge spot options Gary Cole, reprising his function as Reese Bobby, imparting “Life Classes” utilizing the highway as his classroom with son Ricky Bobby and his pal Cal Jr
Because the “Talladega Nights: The Ballad of Ricky Bobby” marks its official fifteenth anniversary this week, Dodge is following up the model’s hit 2020 “Household Motto” initiative with the all-new “Life Classes” marketing campaign. “Life Classes” debuts a 30-second spot throughout tv, along with a 60-second model and shorter varieties throughout digital.
The model’s spot, set in Talladega in 1982 (if 1982 had a Dodge Durango), options Gary Cole reprising his function as Reese Bobby, who makes use of the highway as his classroom as he drives son Ricky Bobby and his pal Cal Naughton Jr. to high school in a Dodge Durango R/T Blacktop Tow N Go (Granite with Twin Carbon Stripes).
The video additionally contains the 2021 Dodge Charger R/T Scat Pack Widebody (Sinamon Stick) and the 2021 Dodge Challenger SRT Hellcat Widebody (White Knuckle with Satin Black hood).
Reese tosses phrases of knowledge (and semi-legal fireworks!) towards the boys, together with “Life takes 50% bravery and 60% stupidity;” “Take it out of your daddy. Simply since you develop up, doesn’t imply you should hand over” and “Probably the most highly effective drive within the universe is love. Ha, ha, ha, no, it’s not! It’s sizzling, nasty, badass pace!”
“Given the unimaginable response to the ‘Household Motto’ marketing campaign from the Dodge model final 12 months, we needed to observe it up with the all-new ‘Life Classes’ marketing campaign,” mentioned Olivier Francois, International Chief Advertising and marketing Officer, Stellantis.
“As with our first spot, we needed ‘Life Classes’ to remain genuine to each the Dodge model and to the unique movie. We have been capable of accomplish this endeavour with Sony Footage because it marks the fifteenth anniversary of the unique movie, along with a tremendous roster of inventive allies, together with Sony Music and AC/DC, Applebee’s, Marvel Bread, Outdated Spice and Mountain Dew.”
“One of many ‘Life Classes’ for these of us at Dodge is at all times striving to offer fans what they ask for, so along with giving them extra from ‘Talladega Nights: The Ballad of Ricky Bobby,’ final 12 months we launched three 700-plus-horsepower muscle vehicles with the brand new Challenger SRT Tremendous Inventory, Durango SRT Hellcat and Charger SRT Hellcat Redeye,” mentioned Tim Kuniskis, Dodge Model Chief Government Officer, Stellantis. “Collectively, these autos comprise Dodge, the automotive trade’s strongest model. Lesson discovered.”
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