Monday, June 14, 2021
  • PRESS RELEASE
  • ADVERTISE
  • CONTACT
All News
  • Home
  • Business
  • Technology
    • Tech News
    • Tech Reviews
  • Finance
  • Marketing & Advertising
  • Investment
  • Cryptocurrency
No Result
View All Result
  • Home
  • Business
  • Technology
    • Tech News
    • Tech Reviews
  • Finance
  • Marketing & Advertising
  • Investment
  • Cryptocurrency
No Result
View All Result
All News
No Result
View All Result

Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform

by All News Admin
June 14, 2021
in Marketing & Advertising
0
Home Marketing & Advertising
Share on FacebookShare on TwitterShare on Email


New answer allows manufacturers to develop, improve, and activate first-party buyer information

COLUMBIA, Md. — Dentsu and Merkle, dentsu worldwide’s buyer expertise administration (CXM) service line, introduced it has accomplished the mixing of Merkury, its id decision and information platform, into the Salesforce Buyer Knowledge Platform (CDP). Manufacturers utilizing Salesforce CDP will now have the ability to seize, unify, and activate their buyer information throughout all channels with out reliance on third-party cookies.

“As latest business information affirms, the approaching deprecation of third-party cookies is a certainty, and types should remodel with a purpose to ship privacy-safe and real-time buyer expertise,” mentioned John Lee, company chief technique officer, Merkle/CXM. “Delivering customized experiences is just doable by understanding who clients are, recognizing what’s vital to them, and by interacting with them in actual time. The combination of Merkury’s id decision capabilities with Salesforce CDP empowers manufacturers to rework cross-channel experiences.”

The combination is a strong mixture of Salesforce CDP’s capabilities unifying a corporation’s first-party information with Merkury’s potential to develop a corporation’s universe of first-party buyer information and determine particular person clients as they have interaction throughout channels. Merkury will allow shoppers to counterpoint their person-based buyer profiles for segmentation and cookieless media connections. The integrations is on the market instantly throughout the US.

“Merkury’s integration with Salesforce CDP will improve and speed up the expansion of first-party buyer information, permitting enterprise manufacturers to increase insights, cross-channel personalization, and addressable media concentrating on alternatives in an setting that protects the privateness of the patron,” mentioned Chris O’Hara, VP of Product Advertising and marketing at Salesforce.

“Manufacturers want an company that may assist them meet evolving shopper calls for in a privacy-safe and real-time manner. They want a associate that provides id options to assist all sides of selling, allows and coordinates second-party information relationships, and offers information ethics and variety, fairness, and inclusion steerage,” mentioned Jacki Kelley, chief govt officer, Americas, dentsu. “Merkle was lately acknowledged by Forrester Analysis as a frontrunner in addition to for its potential assist entrepreneurs transcend right into a future with out cookies1.”

To be taught extra about how Merkle enhances and prompts first-party information to ship cross-channel customized experiences, learn the article or request a demo of the answer at [email protected].

Salesforce, Salesforce Buyer Knowledge Platform and others are among the many emblems of salesforce.com, inc.

About Merkle

Merkle is a number one data-driven buyer expertise administration (CXM) firm that focuses on the supply of distinctive, customized buyer experiences throughout platforms and gadgets. For greater than 30 years, Fortune 1000 corporations and main nonprofit organizations have partnered with Merkle to maximise the worth of their buyer portfolios. The corporate’s heritage in information, expertise, and analytics kinds the muse for its unmatched expertise in understanding shopper insights that drive hyper-personalized advertising methods. Its mixed strengths in efficiency media, buyer expertise, buyer relationship administration, loyalty, and enterprise advertising expertise drive improved advertising outcomes and aggressive benefit. With 12,000 workers, Merkle is headquartered in Columbia, Maryland, with 50+ extra workplaces all through the Americas, EMEA, and APAC. Merkle is a dentsu firm. For extra info, contact Merkle at 1-877-9-Merkle or go to www.merkleinc.com.

About dentsu

A part of dentsu, dentsu worldwide helps shoppers to win, preserve and develop their finest clients and obtain significant progress for his or her companies. With best-in-class companies and options in media, CXM, and inventive, dentsu worldwide operates in over 145 markets worldwide with greater than 46,000 devoted specialists. Comply with us on social @dentsuUSA.

____________________
1 The Forrester Wave™: Buyer Database and Engagement Companies, Q1 2021.





Source link

Tags: announcesCustomerdataDentsuidentityIntegrationMerkuryPlatformResolutionSalesforces
Previous Post

Bitcoin - The Nitty Gritty Details

Next Post

FTSE 100 hits pandemic high as oil rises; UK firms seek more help if lockdown easing delayed – business live | Business

Related Posts

Marketing & Advertising

Lucky Generals wins top level Virgin Atlantic pitch

June 14, 2021
Marketing & Advertising

Association of National Advertisers returns to in-person events and ‘The Dating Game’ gets a reboot

June 14, 2021
Marketing & Advertising

Global advertising spending forecast to surge this year

June 13, 2021
Marketing & Advertising

US Ad Sales Growth Projected to Be Strongest in 40 Years Amid Covid Recovery

June 13, 2021
Marketing & Advertising

Announcing the 2021 Adobe Experience Maker Awards Finalists

June 12, 2021
Marketing & Advertising

Live LGBTQ+ marketing event: July 22

June 13, 2021
Load More
Next Post

FTSE 100 hits pandemic high as oil rises; UK firms seek more help if lockdown easing delayed – business live | Business

Multiple TurboTax customer accounts hacked

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECENT UPDATES

Over 3.3M VW customers have had their personal details exposed

June 14, 2021

Novavax Covid-19 Vaccine Over 90% Effective, Study Shows

June 14, 2021

Bloomberg hires Averbuch to cover Mexican economy and government

June 14, 2021

Choosing a Home Inspector: Your Ultimate Guide

June 14, 2021

Zoom will never replace those scoops at the local diner – Long Island Business News

June 14, 2021

Beats Studio Buds - Review 2021

June 14, 2021

Spending in pubs jumped as football fans viewed Euro 2020 clashes – Barclaycard

June 14, 2021

G7 leaders missed an opportunity to raise their game

June 14, 2021

Bitcoin price hits $40K as Paul Tudor Jones slams Fed inflation claims

June 14, 2021

OnePlus Nord N200 5G Specifications Leaked, Tipped to Feature Snapdragon 480 SoC, 5,000mAh Battery, More

June 14, 2021

Multiple TurboTax customer accounts hacked

June 14, 2021
Load More
Facebook Twitter LinkedIn Tumblr
All News

Get the latest news and follow the coverage of Business, Finance, Tech, Marketing & Advertising, crypto updates and more from the top trusted sources.

Categories

  • Business
  • Cryptocurrency
  • Finance
  • Investment
  • Marketing & Advertising
  • Tech News
  • Tech Reviews
No Result
View All Result

Site Map

  • Disclaimer
  • DMCA
  • Privacy Policy
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact

Copyright © 2021 All News.
All News is not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Business
  • Technology
    • Tech News
    • Tech Reviews
  • Finance
  • Marketing & Advertising
  • Investment
  • Cryptocurrency

Copyright © 2021 All News.
All News is not responsible for the content of external sites.

  1. https://radlab.org/
  2. https://hutanpapua.id/
  3. https://bangkutaman.id/
  4. https://rmolsorong.id/
  5. https://investigasi.id/
  6. https://www.transloka.id/
  7. https://www.desbud.id/
  8. https://allnews.id/
  9. https://karangtanjung-desa.id/
  10. https://barka.starcarehospital.com/
  11. https://mabela.starcarehospital.com/
  12. https://seeb.starcarehospital.com/
  13. https://bousher.starcarehospital.com/
  14. https://jaknaker.id/
  15. https://www.inklusikeuangan.id/
  16. https://starcarehospital.com/
  17. https://beechhotel.com/
  18. tradition-jouet.com
  19. agriculture-ataunipress.org
  20. eastgeography-ataunipress.org
  21. literature-ataunipress.org
  22. midwifery-ataunipress.org
  23. planningdesign-ataunipress.org
  24. socialsciences-ataunipress.org
  25. communication-ataunipress.org
  26. surdurulebiliryasamkongresi.org
  27. surdurulebilirkentselgelisimagi.org
  28. www.kittiesnpitties.org
  29. www.scholargeek.org
  30. addegro.org
  31. www.afatasi.org
  32. www.teslaworkersunited.org
  33. www.communitylutheranchurch.org
  34. www.cc4animals.org
  35. allinoneconferences.org
  36. upk2020.org
  37. greenville-textile-heritage-society.org
  38. www.hervelleroux.com
  39. crotonsushi.com
  40. trainingbyicli.com
  41. www.illustratorsillustrated.com
  42. www.ramona-poenaru.org
  43. esphm2018.org
  44. www.startupinnovation.org
  45. www.paulsplace.org
  46. www.assuredwomenswellness.com
  47. aelclicpathfinder.com
  48. linerconcept.com
  49. palembang-pos.com
  50. dongengkopi.id
  51. jabarqr.id
  52. wartapenilai.id
  53. isrymedia.id/
  54. onemoreindonesia.id
  55. yoyic.id
  56. beritaatpm.id
  57. kricom.id
  58. kongreskebudayaandesa.id
  59. puspresnas.id
  60. ubahlaku.id
  61. al-waie.id
  62. pencaker.id
  63. bpmcenter.org
  64. borobudurmarathon.id
  65. festivalpanji.id
  66. painews.id
  67. quantumbook.id