Clear Channel Launches Pride Campaign

Clear Channel launches Satisfaction marketing campaign showcasing private messages of satisfaction

• The #IAmProud marketing campaign is rolling out throughout seven nations in Europe, together with main cities within the UK throughout Satisfaction occasions held all through the summer time

• The digital Out of Dwelling marketing campaign seeks to share constructive messages after a difficult 18 months, the place many Satisfaction occasions have been cancelled or postponed

• It’s a continuation of Clear Channel’s dedication to make use of the ability of Out of Dwelling as a platform for good and helps the corporate’s aim to guide equity in media

London, United Kingdom – Clear Channel Europe, a number one Out of Dwelling (OOH) media and infrastructure firm, has launched its European marketing campaign #IAmProud celebrating Satisfaction 2021 within the UK.

All through this June’s Satisfaction month and past, Clear Channel will likely be displaying messages of hope, connection and satisfaction throughout OOH screens in seven European nations. The purpose of this 12 months’s marketing campaign is to problem individuals to consider what makes them really feel related and proud, as so many individuals have been separated from mates, family members and supportive communities in the course of the pandemic.

The marketing campaign was initiated and delivered to life by Clear Channel’s staff and options quotes from them in addition to trade companions, together with Posterscope UK and Discovery Communications. The quotes will likely be displayed on digital OOH screens in France, Spain, Belgium, Eire, the UK, the Netherlands and Italy. It’s Clear Channel’s largest grassroots marketing campaign up to now, spearheaded by LGBTQ+ colleagues and allies throughout Europe.

Within the UK, the marketing campaign is working nationwide throughout the largest digital OOH community Adshel Stay, the Malls Stay community of screens in main buying malls in addition to the super-premium Storm websites. The marketing campaign will even be displayed throughout Clear Channel’s LGBTQ+ Socialite, a community of screens in queer bars throughout the nation – together with in Soho in London, Manchester, Glasgow, Sheffield, Liverpool and Leeds.

Clear Channel are additionally constructing relationships with queer charities and neighborhood organisations to supply an allocation of free promoting area at these venues, with the purpose of offering a platform to underrepresented grassroot teams, reminiscent of LGBT Switchboard.

“At Switchboard we’re a helpline open to anybody who has questions round sexuality and/or gender id, but when individuals have no idea we exist then how can we finest assist them? We’re so happy to be part of this partnership with Clear Channel, which is able to enable us to boost consciousness of the important providers we provide – getting our title out to those that want it most,” stated Natasha Walker, LGBT Switchboard co-chair.

The Clear Channel Satisfaction 2021 marketing campaign #IAmProud will run from June to September to tie in with Satisfaction occasions across the nation and lead in to Satisfaction in London in September.

Clear Channel is dedicated to DE&I – together with supporting and empowering the queer neighborhood – and has its personal LGBTQ+ worker group.

Justin Cochrane, CEO Clear Channel Europe, stated: “We’re proud to assist Satisfaction, and I’ve cherished seeing this marketing campaign come collectively. Out of House is such an important medium to share ideas and concepts in a really highly effective public setting, and seeing our individuals, throughout many markets, sharing their emotions round Satisfaction makes this very private and inclusive.”

One of many corporations to hitch Clear Channel’s #IAmProud marketing campaign was Discovery Communications, with quotes from Howard Lee, President of TLC Streaming and Community Originals TLC, George Reed, Media Planning Supervisor at Discovery UK, and Sami Kumpula, Marketing campaign Planning and Digital Supervisor at Discovery Nordics, being featured.
Christian Hug, VP LifeWorks & Inclusion at Discovery Communications, stated: “At Discovery, we imagine the best concepts come from our numerous groups. As a lot as we’re dedicated to placing exhibits on air which assist give views on variety, we’re equally dedicated to a genuinely open, respectful and secure work setting to assist our LGBT+ neighborhood. Our transgender tips guarantee equal therapy for workers who could also be transitioning. Our PriDe group is considered one of our strongest, most lively and engaged worker assets teams, massively enriching and impacting the tradition of Discovery.”

The marketing campaign comes following Clear Channel’s dedication to guide in equity in media and builds on its ambition to make use of the attain of its screens and billboards worldwide to boost consciousness of social points and provides a voice to cultural actions. Amongst different initiatives, Clear Channel just lately supported Cephas Williams’ The World I Need to See marketing campaign and has additionally launched the CC x Pocc Artwork Fund to amplify the work of underrepresented visible artists throughout the UK.

About Clear Channel Europe
Clear Channel Europe is a division of main world Out of Dwelling media firm, Clear Channel Outside Holdings, Inc. (NYSE: CCO).

The Clear Channel Europe portfolio spans 17 markets with 16,000 digital and 400,000 non-digital shows. Clear Channel Europe has 2,900 devoted staff. Our Mission is To Create the way forward for media. Remodeling our property, to the advantage of all our stakeholders, by way of data-driven improvements and infrastructure. Our Goal is to supply each A Platform for Manufacturers & A Platform for Good. Delivering advertisers’ media goals while having a constructive impression on the world round us.

Clear Channel Outside Holdings, Inc. (NYSE: CCO) is among the world’s largest outside promoting corporations with a various portfolio of roughly 500,000 shows in 22 nations throughout North America, Europe, Latin America and Asia, reaching tens of millions of individuals month-to-month. Comprised of two enterprise divisions – Clear Channel Outside Americas (CCOA), the U.S. and Caribbean enterprise division, and Clear Channel Worldwide (CCI). CCO employs roughly 4,800 individuals globally.

Discover out extra on www.clearchannelinternational.com