Within the unlikely occasion that anybody was planning a visit to the south of France this June, Cannes has introduced that the competition has been cancelled for the second 12 months in a row. The occasion might be “absolutely digital” as an alternative, however not like final 12 months, there might be awards offered throughout Cannes week, twenty first to twenty fifth June.
There might be an occasions programme with reside and on demand content material, with entry through packages that go on sale in Might. A standalone digital move to Cannes Lions Reside (with out membership advantages) prices €249, with decrease charges obtainable for the beneath 30s and future expertise.
Philip Thomas, chairman of the Lions, mentioned: “During the last 12 months, we’ve been consulting with our clients and dealing on our plans, together with the event of Cannes Lions Reside as a part of the brand new LIONS Membership platform. We at the moment are in a position to transfer absolutely to this format for 2021 – which may have all of the celebration, inspiration and participation of Cannes Lions – to unite the worldwide group nearly throughout Cannes Lions Reside this June.”
Simon Prepare dinner, managing director of the Lions, mentioned: “Cannes Lions Reside may also sign the return of the Lions awards. After the benchmark of the awards was paused final 12 months, we would like to have the ability to give our group the possibility to immerse themselves within the artistic work as soon as once more. We’ll be championing the work on an enormous scale – monitoring progress all through the week, analysing the winners, delivering insights, figuring out new expertise – it’s the return of the benchmark and a second for the business to mirror but additionally look ahead.”
Source link