Alongside Silk Sonic supergroup accomplice Anderson.Paak, Bruno Mars and SelvaRey introduce new expression for ultra-premium Rum Line
On the heels of a blockbuster spring of latest chart-topping music, a groundbreaking foray into trend, and the sold-out launch of his flagship SelvaRey Proprietor’s Reserve, Bruno Mars is showcasing his rum empire in a brand new inventive content material collection. The collection highlights the launch of SelvaRey Coconut – the newest in his assortment of worldwide acclaimed ultra-premium rums.
Simply in time for summer season and rum season, SelvaRey Coconut is poised to raise each Piña Colada from Miami to Honolulu. The posh spirit is created from an extremely clean, two-year-aged rum, infused with velvety coconut essence. It guarantees to endlessly increase the bar within the coconut rum class and the world of tropical cocktails.
“Rum is admittedly synonymous with pleasure. Anybody holding an excellent rum cocktail is precisely the place they wish to be,” says Mars. “That’s what I wished individuals to really feel with this marketing campaign. And SelvaRey Coconut delivers the final word drink each time. It’s palms down one of the best coconut rum you’ve ever tasted. Who wouldn’t be proud of a SelvaRey Piña Colada of their hand?”
SelvaRey has debuted the primary instalment of its vibrant new marketing campaign, aptly titled Tropical Luxurious, Wherever You Are. Mars’ fellow model house owners and long-time collaborators – famous person Anderson.Paak of Silk Sonic, Grammy Award-winning songwriter James Fauntleroy, and Oscar and Grammy Award-winning producer D’Mile – all contributed to the marketing campaign. Mars directs and stars within the flagship video along with .Paak, while Fauntleroy supplies the vocals for the jingle.
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