Brothers and Sisters has received again the Middle Parcs account it misplaced to VMLY&R in 2017. Lead inventive company Brothers and Sisters was supported within the pitch by TMW and manufacturing firm Affixxius.
B&S CEO Matt Charlton says: “We’re so delighted to be working with Middle Parcs once more, an unbelievable model. We wished to take this pitch to a different stage by way of built-in 360 considering by complementing our personal strategic and inventive capabilities we’ve an incredible collaboration mannequin now with real greatest at school companions all working with us as one single group.
“It’s a nice validation of our perception that greatest options for manufacturers contain the very best working collectively not in separation”
Middle Parcs UK gross sales and advertising director Colin Whaley says: “Brothers & Sisters got here by means of a really aggressive pitch course of and their progressive collaboration strategy struck a chord with us; we’re enthused by the potential of this new inventive group surroundings, the place we imagine this mixture of views, expertise and expertise will enable us to be way more dynamic and agile in delivering thrilling output.”
Middle Parcs at the moment operates 5 Villages within the UK: Whinfell Forest, Sherwood Forest, Elvedon Forest, Woburn Forest, Longleat Forest plus Longford Forest in Eire.
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