in Advertisers, Businesses, Inventive, Information
17 minutes in the past
The Flower Council of Holland’s and company Fever Limitless joined with New York floral artists Miller & Lycett to create pop-up floral installations at London landmarks, together with Eros in Piccadilly Circus and a set of pink cellphone bins in Soho.
The extravagant installations additionally seem in unloved spots across the capital. Passers-by are inspired to choose the flowers and create their very own takeaway bouquets.
Lewis stated: “That is the primary time I’ve created flower flashes outdoors my native New York and it’s a captivating social experiment to see how Londoners react to them. I began again in 2000 to create moments of pure magnificence in sudden elements of the town. Getting the chance to ‘flash’ such an iconic landmark as Eros is a profession spotlight.”
Jo Chappel, inventive director at Fever Limitless, stated: “Lewis’s mission and work absolutely embody the spirit of the We Want Extra Flowers marketing campaign. It was actually essential to remain true to the guerrilla and participatory roots of the Flashes. We didn’t need neat and tidy floral installations to be admired from a distance, we needed the general public to get caught in.”
https://www.youtube.com/watch?v=GUUiAD2jfQw
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