TORONTO — Bell, Canada’s largest communications firm, right this moment introduced a strategic alliance with superior promoting know-how firm Xandr to leverage its world-leading platform to ship a proprietary omni-channel demand-side platform (DSP) for advertisers.
“By creating new alternatives for advertisers within the Canadian ecosystem, SAM DSP will turn into the premier vacation spot for planning, activating and measuring media throughout a wide range of codecs and channels”
The brand new Bell Media product, branded SAM DSP and powered by Xandr’s shopping for platform, Xandr Make investments, will allow Canadian advertisers to simply plan, run and measure scaled, focused campaigns utilizing premium stock over a number of platforms and channels.
“We’re constructing a best-in-class self-serve platform for our promoting companions that brings collectively industry-leading knowledge belongings and know-how,” stated Nauby Jacob, Senior VP, Product Platforms for Bell Media. “Mixed with our SAM platform, Xandr’s end-to-end know-how provides important advantages and capabilities to advertisers. Using machine studying and our privacy-compliant knowledge insights, it’s an progressive strategy that gives the effectivity, transparency and reporting required to maximise advertisers’ linear and digital investments and obtain enterprise outcomes that matter.”
SAM DSP is a useful enhancement to Bell Media’s Strategic Viewers Administration (SAM) suite of data-enabled instruments, which provides entrepreneurs and advertisers the flexibility to determine, perceive and join with the fitting audiences, enabling new capabilities to focus on potential clients on the fitting platforms. The alliance will ship elevated automation functionalities and leverage knowledge to facilitate new and simpler media shopping for capabilities. The platform, obtainable to all advertisers and company companions in Canada, may even be leveraged by Bell Canada for its personal programmatic promoting wants.
“Xandr champions a collaborative strategy to creating open platform options in scaled, premium marketplaces world wide. We’re thrilled to work with Bell Media in our shared dedication to advancing belief and transparency in promoting, whereas giving consumers the effectiveness and attain they search,” stated Mike Welch, EVP & GM of Xandr. “Bell’s SAM DSP is designed to satisfy the wants of entrepreneurs by combining world experience and native data for promoting options that aren’t being addressed out there right this moment.”
“By creating new alternatives for advertisers within the Canadian ecosystem, SAM DSP will turn into the premier vacation spot for planning, activating and measuring media throughout a wide range of codecs and channels,” stated Stewart Johnston, Senior VP, Gross sales & Sports activities for Bell Media. “Bell Media is dedicated to creating it simpler for patrons to do enterprise with us, and with SAM DSP we’re doing simply that – considerably rising the flexibility of advertisers to attain most worth from all our knowledge and know-how belongings.”
The settlement additionally sees an growth of Bell Media and Xandr’s relationship on the sell-side, to allow larger scale, transparency and ease-of-use for consumers on the SAM DSP. As extra premium stock strikes from direct channels to programmatic channels, advertisers are shifting from open exchanges to non-public marketplaces as they search for higher and extra dependable entry to premium stock. Bell Canada is leveraging Xandr’s sell-side platform (SSP), Xandr Monetize, as a most popular SSP for Bell Personal Marketplaces throughout programmatic stock.
About Xandr
A enterprise unit inside AT&T, Xandr powers a worldwide market for premium promoting. Our data-enabled know-how platform, encompassing Xandr Make investments and Xandr Monetize, optimizes return on funding for each consumers and sellers. For greater than 143 years, AT&T has used knowledge and know-how to tell and enhance the buyer expertise. Extra details about Xandr’s services and products is accessible at Xandr.com.
About Bell Media
Bell Media is Canada’s main content material creation firm with premier belongings in tv, radio, out-of-home promoting, digital media, and extra. Bell Media owns 35 native tv stations led by CTV, Canada’s highest-rated tv community, and the French-language Noovo community in Québec; 27 specialty channels, together with main specialty companies TSN and RDS. Bell Media is Canada’s largest radio broadcaster, with 215 music channels together with 109 licensed radio stations in 58 markets throughout the nation, all a part of the iHeartRadio model and streaming service. Bell Media owns Astral, an out-of-home promoting community of fifty,000 faces in 5 provinces. The nation’s content material distribution chief, Bell Media develops and operates web sites, apps, and on-line platforms for its information and leisure manufacturers; video streaming companies Crave, TSN Direct, and RDS Direct; and multi-channel community A lot Studios. The corporate owns a majority stake in Pinewood Toronto Studios and a minority curiosity in Montréal’s Grande Studios; is a associate in Only for Laughs, the stay comedy occasion and TV producer; and collectively owns Dome Productions Partnership., considered one of North America’s main manufacturing amenities suppliers. Bell Media is pleased with its position in fostering range and inclusion with equity-seeking teams throughout the firm and throughout Canada’s media {industry}. Bell Media is a part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications firm. Study extra at BellMedia.ca.
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