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I can simply see the NBCUniversal execs wringing their fingers after they noticed the AT&T-Discovery deal was made official simply hours earlier than they kicked off upfront week with their digital presentation.
The session was hosted by NBCU’s prime expertise, with the likes of Kelly Clarkson, Andy Cohen and Hoda Kotb taking businesses and their purchasers by means of the lineup for subsequent season.
Expertise can be central to NBCU’s pitch to the advert world, the Wall Road Journal stories, with the Peacock seeking to function an influence dealer of kinds between celebrities and types.
To make sure, NBCU paraded out new offers with big-named stars like Meghan Trainor, who will host “Prime Chef Household;” Kevin Hart, who will host a brand new discuss present; and Jonas Brothers, which can be featured in an Olympics particular. NBCU additionally introduced it renewed “The Tonight Present Starring Jimmy Fallon” for 5 years.
Elsewhere Disney-owned Hulu revealed a cope with The Beatles’ Paul McCartney for an unique documentary music collection occasion.
How is the TV trade responding to the streaming wars? On Could 24 and Could 25 hear from advert gross sales leaders, company executives and prime manufacturers on the state of the TV advert market and the way streaming is poised to reinvent the $20 billion upfront market. RSVP right here.
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