ASICS and Novak Djokovic are relaying the optimistic impact of pushing physique and thoughts ahead – whatever the circumstance
ASICS and Novak Djokovic have launched particular collaboration movie #TakeOneStepForward to name on gamers who share their Sound Thoughts Sound Physique philosophy.
ASICS’ founder Kihachiro Onitsuka believed that sport has the facility to uplift spirits, undertaking positivity and propel individuals ahead. The model nonetheless believes this, and the particular movie is created with the aspiration to showcase that with among the finest embodiments of this spirit – Novak Djokovic – by highlighting the psychological facet alongside on-court efficiency.
Novak Djokovic has reached the highest and gained many grueling on-court battles by dealing with them head on and pushing physique and thoughts ahead for each level. His journey and strategy to the sport has impressed gamers everywhere in the world to do the identical.
“Throughout my profession I’ve had many moments the place I needed to make the selection and take the step ahead to carry myself up earlier than and through matches. I’ve all the time prioritised holding a stability between bodily and psychological wellbeing – and that has helped me attain my targets. It’s with this expertise and data that I wish to encourage kids and younger gamers to take a step ahead in the direction of reaching your targets and lifting your self up – on and off the court docket”, stated Novak Djokovic, ASICS’ International Footwear Ambassador.
Chisaki Mihara, International Advertising Lead for ASICS, explains “we wish to remind kids and younger gamers that there’s extra to the sport than successful, shedding and breaking information – which is to by no means lose the need to step ahead and take it to the following stage. We wish them really feel that, as a sports activities model, ASICS will likely be all the time rooting for many who take that one step – by producing revolutionary services and products.”
Within the movie, a particular version of the COURT FF Novak is revealed for the primary time – a shoe Novak Djokovic will put on this summer season.
The design of the shoe was executed in collaboration with Novak Djokovic to convey his philosophy into the design and color scheme of the shoe: that sport has the facility to encourage. The blended color utility and blooming flowers on the shoe is a illustration of his philosophy.
“I consider that the game has the facility to develop not solely gamers but additionally communities and to unite individuals for harmonious future. I consider that the game speaks the common language. The footwear and this movie are designed to assist convey individuals collectively”, stated Novak Djokovic.
“Djokovic was in search of one thing particular and artistic for the momentous 2021 calendar, and was very captivated with being concerned within the design”, stated ASICS Footwear Design Group Chihiro Sugimori. “The flower graphic was not created digitally however in acrylic paint. We painted many times till it grew to become the precise flower envisaged in his and everybody’s thoughts.”
ASICS can also be proud to announce a multi-year partnership extension with Novak Djokovic as its International Footwear Ambassador. The model has seen him obtain 6 main titles and a number of breaking information since becoming a member of ASICS in 2018, which has significantly contributed to a rise in ASICS’ model consciousness. Novak Djokovic’ athleticism, dedication and spirit on court docket are the embodiment of ASICS as a real sport efficiency model.
The prolonged partnership will assist ASICS additional broaden its world tennis footwear enterprise by way of Novak Djokovic’ continued insights and suggestions on the manufacturing of tennis footwear as a world class participant.
“My footwear is an important a part of my technical tools,” stated Novak Djokovic. “Extending my partnership with ASICS ensures that I can carry on enjoying in the absolute best technical footwear and on the identical time assist product analysis, improvement and innovation. I look ahead to enjoying within the COURT FF Novak over the approaching years.”
“Djokovic has already established himself as among the finest tennis gamers of all time. Over the approaching years he’ll be capable of construct on his achievements and achieve this sporting ASICS footwear – it’s a nice honour and alternative for the model to be related to Djokovic as a participant and a globally recognisable ambassador of the game” stated Yasuhito Hirota, President and COO of ASICS Company.
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