Thursday, April 15, 2021
  • PRESS RELEASE
  • ADVERTISE
  • CONTACT
All News
  • Home
  • Business
  • Technology
    • Tech News
    • Tech Reviews
  • Finance
  • Marketing & Advertising
  • Investment
  • Cryptocurrency
No Result
View All Result
  • Home
  • Business
  • Technology
    • Tech News
    • Tech Reviews
  • Finance
  • Marketing & Advertising
  • Investment
  • Cryptocurrency
No Result
View All Result
All News
No Result
View All Result

Are Realme and Redmi related? Understand the differences between Chinese brands

by All News Admin
April 15, 2021
in Tech Reviews
0
Home Tech Reviews
Share on FacebookShare on TwitterShare on Email


Chinese language firms normally undertake the technique of launching new sub-brands after they wish to attain out to a brand new viewers: a youthful demographic, avid gamers, know-how fanatics, and so forth., identical to how firms in different nations launch new product strains. This sort of separation might be attributed to the immense measurement of the Chinese language market alone, and you’ll see how such an effort finally ends up as a worthwhile enterprise when positioning the varied manufacturers throughout the globe.

The confusion that arises between the quite a few names is additional compounded by way of phrases akin to “unbiased”, one thing that Poco - a subsidiary that Xiaomi spawned as a “flagship killer”, has declared itself to be in relation to the dad or mum firm not as soon as, however twice. This, despite the truth that they proceed to launch rebranded fashions of different manufacturers within the group. As an illustration, the Poco F3 (which was launched in March 2021) is nothing however a rebranded Redmi K40.

Allow us to attempt to wade by the maze of Chinese language smartphone producers by taking a look at a snapshot of the varied Chinese language smartphone producers’ household bushes.

An summary

A rigorously detailed household album / © NextPit

BBK Electronics

Samsung is the biggest smartphone producer on the planet, proper? Relying on how the rating is calculated, the precise reply might be fairly completely different. For instance, when including up the 2020 gross sales figures primarily based on information from Counterpoint, BBK Electronics-owned brands (combined) have sold more phones than Xiaomi, Huawei, Apple, and Samsung behind.

The total sales of Oppo, Vivo, and Realme surpassed Samsung’s total in 2020 / © Counterpoint Research

As you might have noticed in the family tree graphic earlier, BBK Electronics is the parent company that owns brands like Oppo, Realme OnePlus, iQOO, and Vivo. BBK started as a company in 2004 and were initially known for their DVD players before the company ventured into the more lucrative business of manufacturing mobile phones.

In 2013, Pete Lau, an executive at Oppo Mobile, launched a new brand called OnePlus. This new brand differentiated itself initially through an aggressive pricing policy in tandem with an online sales model. Despite the “independence”, many OnePlus models share the same specifications as that of Oppo devices, especially during the early years.

Another BBK subsidiary is the brand we know as Realme. It was launched in 2018 touted as an ‘affordable’ brand that targets a younger audience.

iQOO is the newest BBK subsidiary (for now) / © iQOO/Vivo/BBK

Vivo, meanwhile, gave birth to the iQOO brand in 2019, kicking off with a premium line at first. In India, the brand is treated as an independent company, which is not the case in other markets (yet). The degree of independence of the different divisions within BBK Electronics vary, but generally, each of them has a separate ecosystem of products and even customized user interfaces based on Android:

  • Oppo - ColorOS
  • Vivo - OriginOS (formerly FuntouchOS)
  • OnePlus - OxygenOS (HydrogenOS in China)
  • Realme - Realme UI (still includes references to ColorOS)
  • iQOO - iQOO UI

Xiaomi Corporation

In the case of Xiaomi, the degree of independence of its subsidiaries is somewhat less compared to BBK. Several models launched by a division ended up reaching the market under a different name and brand.

Xiaomi Redmi Note 10 Pro NextPit 4
The Redmi line was born to deliver affordable smartphones to the masses / © NextPit

The Redmi range was born to deliver affordable smartphones in 2013, where it was announced to be a separate brand in 2019, at the time of the launch of the Redmi Note 7.

Poco, on the other hand, originated from the successful Pocophone F1, which was released in August 2018. The brand was born with a similar DNA as that of OnePlus, offering premium specifications at a more affordable price. The second model, however, only hit the market in early 2020 in the form of the Poco X2 (which in turn, was based on the Redmi K30). That did not do too well as it lacked the flagship killer tag (and the specs to boot).

As the degree of independence of Xiaomi’s different brands is considered lower than that of BBK’s brands, sales figures of Redmi, Poco, and Black Shark (which targeted the gamer segment) are usually listed alongside those of the parent company by analysts and market consultants.

AndroidPIT xiaomi blackshark 2 hero
Black Shark is not listed as independent brand, but is the most differentiated among Xiaomi’s brands / © NextPit

The Xiaomi group also controls or owns a stake in other brands across various segments such as wearables (Huami, AmazFit), smart home (MiJia, YeeLight, Xgimi), personal transportation (NineBot/Segway), home utilities (Chunmi, Viomi, Zhimi, Roborock), and many others.

Huawei Technologies

In the case of Huawei, the family tree is far less complicated compared to its rivals. It follows a more traditional vertical organization, with the only prominent subsidiary of the Chinese group being Honor. The brand was sold off late last year to a consortium of local companies, amidst the trade restrictions imposed by the United States.

Like some of its direct rivals, Honor was born as a value-for-money range from Huawei, taking advantage of the supply chain and logistics of the parent company. This became a hindrance when US trade sanctions threatened the brand’s continuity, affecting the purchase of components used in the devices, among others.

Lenovo Group

Lenovo is best known in the Western smartphone market for the Motorola Mobility brand, which should not be confused with Motorola Solutions (where the latter specializes in telecom infrastructure) and was acquired from Google in 2014.

NextPit Motorola Moto G 5G Plus front
Acquired by Google in 2011/2012, Motorola was sold to Lenovo in 2014 / © NextPit

The group also had the brands LePhone and ZUK, now retired, and currently includes the German Medion, and the Legion gamer line.

TCL Corporation

The TCL group is another one that has acquired different companies, licensing the name of the French-based Alcatel and the Canadian BlackBerry (with the latter terminating its services in 2020). Besides its in-house brands, TCL is currently responsible for the Palm line, which basically remains restricted in the US.

palm phone 11 e1539611645158
The current Palm’s devices are quite different from what the brand churned out in its heyday / © Palm/TCL

Other Chinese groups

The list of subsidiaries in the Asian country specialized in smartphones also includes:

  • Nubia, created by ZTE;
  • Infinix, Itel and Tecno - from Transsion group, strong especially in Africa and Asia.

The Chinese smartphone market also has dozens of other independent brands such as Meizu, Umidigi, Hisense, Ulefone, Coolpad, Gionee, Doogee, with many of them forming an obscure number of sales in the West, albeit being available via giant online retailers.

Have we forgotten any other brands in our family tree? Do you have a favourite among the mentioned companies? Leave your comment in the box below!





Source link

Tags: brandsChinesedifferencesRealmeRedmirelatedUnderstand
Previous Post

Par Technology could be dominant force after $500 million acquisition: Panera founder

Next Post

700,000 renters hit with eviction notices during pandemic, polling suggests

Related Posts

Tech Reviews

Amazon Smartphone Upgrade Days: Discount Offers On Premium Mobiles

April 14, 2021
Tech Reviews

Motorola Moto G60 and G40 Fusion appear on Geekbench with Snapdragon 732G

April 14, 2021
Tech Reviews

14 VLC Media Player Keyboard Shortcuts To Use It Like a Pro – Gadgets To Use

April 14, 2021
Tech Reviews

AT&T, T-Mobile and Verizon end their joint effort for RCS texting

April 14, 2021
Tech Reviews

Canon EOS R3 confirmed: Pro-spec mirrorless ‘coming soon’

April 14, 2021
Tech Reviews

Google And Sony are working on a huge Android audio upgrade

April 14, 2021
Load More
Next Post

700,000 renters hit with eviction notices during pandemic, polling suggests

About 700,000 renters served with ‘no-fault’ eviction notices since start of pandemic | Renting property

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECENT UPDATES

Stimulus check delivery status: Updated IRS schedule, when plus-up payments arrive

April 15, 2021

About 700,000 renters served with ‘no-fault’ eviction notices since start of pandemic | Renting property

April 15, 2021

700,000 renters hit with eviction notices during pandemic, polling suggests

April 15, 2021

Are Realme and Redmi related? Understand the differences between Chinese brands

April 15, 2021

Par Technology could be dominant force after $500 million acquisition: Panera founder

April 14, 2021

COVID vaccine tracker update: How many Pfizer, Moderna, Johnson & Johnson vaccines given in each U.S. state

April 15, 2021

PayPal is the Latest to Introduce Cryptocurrency for Online Transactions

April 14, 2021

Amazon Smartphone Upgrade Days: Discount Offers On Premium Mobiles

April 14, 2021

Virtual Bookkeeping: What Is It And How It Works

April 14, 2021

Samsung’s extra-thin Galaxy Book Pro laptops leak ahead of Unpacked

April 14, 2021

Motorola Moto G60 and G40 Fusion appear on Geekbench with Snapdragon 732G

April 14, 2021
Load More
Facebook Twitter LinkedIn Tumblr
All News

Get the latest news and follow the coverage of Business, Finance, Tech, Marketing & Advertising, crypto updates and more from the top trusted sources.

Categories

  • Business
  • Cryptocurrency
  • Finance
  • Investment
  • Marketing & Advertising
  • Tech News
  • Tech Reviews
No Result
View All Result

Site Map

  • Disclaimer
  • DMCA
  • Privacy Policy
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact

Copyright © 2021 All News.
All News is not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Business
  • Technology
    • Tech News
    • Tech Reviews
  • Finance
  • Marketing & Advertising
  • Investment
  • Cryptocurrency

Copyright © 2021 All News.
All News is not responsible for the content of external sites.

  1. https://radlab.org/
  2. https://hutanpapua.id/
  3. https://bangkutaman.id/
  4. https://rmolsorong.id/
  5. https://investigasi.id/
  6. https://www.transloka.id/
  7. https://www.desbud.id/
  8. https://allnews.id/
  9. https://karangtanjung-desa.id/
  10. https://barka.starcarehospital.com/
  11. https://mabela.starcarehospital.com/
  12. https://seeb.starcarehospital.com/
  13. https://bousher.starcarehospital.com/
  14. https://jaknaker.id/
  15. https://www.inklusikeuangan.id/
  16. https://starcarehospital.com/
  17. https://beechhotel.com/
  18. tradition-jouet.com
  19. agriculture-ataunipress.org
  20. eastgeography-ataunipress.org
  21. literature-ataunipress.org
  22. midwifery-ataunipress.org
  23. planningdesign-ataunipress.org
  24. socialsciences-ataunipress.org
  25. communication-ataunipress.org
  26. surdurulebiliryasamkongresi.org
  27. surdurulebilirkentselgelisimagi.org
  28. www.kittiesnpitties.org
  29. www.scholargeek.org
  30. addegro.org
  31. www.afatasi.org
  32. www.teslaworkersunited.org
  33. www.communitylutheranchurch.org
  34. www.cc4animals.org
  35. allinoneconferences.org
  36. upk2020.org
  37. greenville-textile-heritage-society.org
  38. www.hervelleroux.com
  39. crotonsushi.com
  40. trainingbyicli.com
  41. www.illustratorsillustrated.com
  42. www.ramona-poenaru.org
  43. esphm2018.org
  44. www.startupinnovation.org
  45. www.paulsplace.org
  46. www.assuredwomenswellness.com
  47. aelclicpathfinder.com
  48. linerconcept.com
  49. palembang-pos.com
  50. dongengkopi.id
  51. jabarqr.id
  52. wartapenilai.id
  53. isrymedia.id/
  54. onemoreindonesia.id
  55. yoyic.id
  56. beritaatpm.id
  57. kricom.id
  58. kongreskebudayaandesa.id
  59. puspresnas.id
  60. ubahlaku.id
  61. al-waie.id
  62. pencaker.id
  63. bpmcenter.org
  64. borobudurmarathon.id
  65. festivalpanji.id
  66. painews.id
  67. quantumbook.id