Aniview’s platform grants India’s high digital media firm full transparency in its video advertisements and bolsters consumer expertise
NEW YORK — Aniview (https://www.aniview.com/), a number one supplier of holistic end-to-end ad-serving options for publishers, companions with Jagran New Media, the digital arm of India’s flagship media group Jagran Prakashan Restricted. With Aniview’s video advert participant answer, Jagran New Media eyes a twofold surge in its promoting revenues, whereas additionally gaining full management over its advert operations.
“After partnering with Aniview, we are able to for the primary time get pleasure from full management over our video promoting”
Because the begin of the COVID-19 pandemic, as many as 62 p.c of advert publishers reported fee delays of as much as a number of months, in keeping with a Digiday survey. Manufacturers publishing video advertisements additionally often face discrepancies in reporting between platforms and lose stock as a result of having to deploy a number of advert gamers from completely different networks. Consolidating their operations round a single platform, together with advert servers and a market, as an alternative of involving a number of third events permits publishers to totally personal their promoting efforts.
By deploying Aniview’s end-to-end AdOps answer, Jagran takes again management over using its video-ad stock and enjoys the transparency supplied by Aniview, absolutely suitable with Jagran’s Google dashboard. Whereas bringing its customers a high-performance video participant for video content material and advertisements, Jagran now has extra flexibility to run its personal advert campaigns, with out reporting discrepancies or delayed funds. Utilizing the Aniview participant, Jagran bolsters its bottom-line and slashes its web page loading time.
Aniview’s end-to-end platform permits publishers and advertisers to work together with out intermediaries and provides publishers the liberty to handle monetization themselves, stopping them from losing funds on inefficient campaigns. It runs the advertisements easily on any gadget and gives each publishers and advertisers full safety and transparency.
“We’re thrilled to be working with Jagran New Media, one among India’s fastest-growing and most dynamic digital media corporations,” says Alon Carmel, CEO of Aniview. “Our platform will assist Jagran ship advertisements to thousands and thousands of customers with out third-party involvement and discrepancies that include it, having fun with full transparency and management over its advert campaigns.”
“After partnering with Aniview, we are able to for the primary time get pleasure from full management over our video promoting,” says Dinesh Joshi, Jagran New Media’s AVP for Advert Monetization. “The answer has introduced our advert income to a complete new stage and helped us streamline our operations, whereas additionally bettering the consumer expertise.”
About Aniview
Based in 2013, Aniview offers a full ecosystem for managing video and video ads by way of its patented know-how. Our objective is to alter the video promoting panorama and have premium publishers, networks, and advertisers globally use our suite of merchandise and luxuriate in an end-to-end answer. Our providing features a dependable platform for video internet hosting and monetization (made up of an Adserver, Gamers, SDK and Market) which permits our companions to widen the attain of their providers with versatile and customizable advertising instruments that go well with their enterprise wants. For more information https://www.aniview.com/
About Jagran New Media
Jagran New Media is the award-winning digital arm of Jagran Prakashan Restricted, India’s largest media and publishing group, delivering content material throughout a plethora of genres, together with information and politics, life-style, training and life-style, to over 107 million customers. The corporate’s day by day output tops 7,000 tales and 40 movies, with over 76 million views on its YouTube channel. Placing data-driven and moral journalism on the core of its mission, Jagran New Media launched India’s first fact-checking portal Vishvas.Information, at the moment obtainable in 11 languages. For more information https://www.jnm.digital/
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