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ANA sets next spring for cross-platform measurement pilot

by All News Admin
August 13, 2021
in Marketing & Advertising
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ComScore is planning to unveil its cross-platform measurements throughout a number of gadgets in April, proper earlier than the upfront season begins, CEO Serge Maata stated. The month-to-month rankings will measure viewership information amongst TV, streaming video and broadband, making it a more durable competitor for rankings big Nielsen. “ComScore is concentrated on being No. 1 on this new class,” Maata stated.

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