In his first marketing campaign for the model, Nadal stars in each Amstel ULTRA and Amstel 0.0 TVC’s, filmed from his dwelling Island of Mallorca
Amstel ULTRA, the premium low-carb, low-calorie mild beer, is launching a brand new world marketing campaign with tennis legend, Rafa Nadal, titled ‘Select Your Strategy to Dwell’. The marketing campaign highlights the significance of discovering stability in life and the advantages of choosing a beer that works for you.
The ‘Select Your Strategy to Dwell’ marketing campaign reveals Rafa embracing an lively, however a balanced life-style, having fun with the easier moments with family and friends. The 2 hero movies within the marketing campaign – ‘True Luxuries’ with Amstel ULTRA and the ‘Rafa Facet of Nadal’ for Amstel 0.0, present the unexpectedly understated methods Nadal likes to spend his time away from the courtroom.
Launching first in Mexico and Spain, with a further 10 markets following later in 2021, the marketing campaign demonstrates how Amstel ULTRA and Amstel 0.0 are top quality, refreshing options for these events the place low energy or zero-alcohol beers are an ideal match. The movies illustrate Rafa’s selections to take advantage of out of each scenario, equivalent to having fun with the ‘nightlife’ with a late-night run or tenting out with buddies in ‘6* luxurious’ below the celebs.
The ‘Select Your Strategy to Dwell’ marketing campaign additionally highlights the significance of moderation and accountable consumption as a part of HEINEKEN’s wider Brewing a Higher World ambition to create extra alternative for shoppers inside the zero-alcohol class.
Rafa Nadal mentioned; “I actually loved engaged on this marketing campaign with Amstel, because the message it portrays round encouraging accountable consumption is such an essential one. Amstel ULTRA and Amstel 0.0 permit me to discover a stability between staying lively and spending high quality time away from the courtroom with buddies, secure within the information that I could make selections that complement my life-style and encourage accountable consumption and moderation. I hope it highlights that even the only selections in life, will help with discovering the stability all of us require.”
Bernardo Spielmann, Amstel International Model Director at HEINEKEN mentioned; “It’s nice to launch our first marketing campaign with Rafa Nadal, celebrating the luxurious of alternative and discovering a beer that works for you and your life-style. With Amstel ULTRA and Amstel 0.0, we purpose to empower all people to have the ability to stay a balanced and lively life-style, with out the necessity to compromise on style or high quality. Along with Rafa, we are going to proceed to develop the Amstel ULTRA model globally, as this thrilling class continues to develop.”
The marketing campaign was developed by the impartial inventive store hello_ and the movie was directed and produced by Igor Borghi of Central Movies in Mallorca, Spain and adopted native COVID-19 tips. Over the following three years, Nadal will function in Amstel ULTRA and Amstel 0.0 TV spots, digital and out of dwelling promoting.
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