The announcement that the Teamsters – certainly one of America’s strongest unions – goes to mount an formidable marketing campaign to unionize Amazon warehouses throughout the US presents the e-retailing colossus with a far larger risk than the latest effort to unionize an Amazon warehouse in Alabama ever did.
In Alabama, Amazon’s fierce anti-union press crushed the organizing drive by a small union, the Retail, Wholesale and Division Retailer Union (RWDSU). And apart from, Amazon had a major home-field benefit in shiny purple Alabama. For Amazon, the Alabama face-off felt like a one-and-done win in opposition to a junior varsity squad.
However the Worldwide Brotherhood of Teamsters, with 1.3 million members, is a far bigger, richer, stronger union, and has a century of expertise mobilizing and unionizing warehouse staff. Not solely that, the Teamsters will mount drives in lots of locations the place unions are in style and highly effective and arguably have a home-court benefit – suppose California, New York, Illinois, Michigan, New Jersey and Washington state. In confronting the Teamsters, Amazon will little doubt really feel it’s being plunged right into a unending, head-to-head competitors in opposition to an Olympic-caliber opponent.
It’s one factor for Amazon to deploy its crack workforce of anti-union attorneys and consultants to stomp out a union drive at a single warehouse middle in Alabama, however will probably be fairly one other factor for Amazon and its anti-union Swat workforce if the Teamsters mount union drives in 20 or 30 warehouses directly.
It shouldn’t be a shock that the Teamsters union is enterprise a nationwide drive in opposition to Amazon, the nation’s second largest private-sector employer. Amazon, Teamster officers say, is undermining wages and dealing situations in warehousing and trucking, the Teamsters’ two most important industries. No shock that the Teamsters president, James P Hoffa, informed his union’s conference on Tuesday that Amazon was “an existential risk to each Teamster on the market”.
Requested why the Teamsters are taking up Amazon, Randy Korgan, the union’s nationwide Amazon director, informed the Guardian: “It’s a pure. Our union has represented this trade for greater than 100 years. We characterize tons of of hundreds of staff on this trade.
“Fact be informed,” Korgan continued, “Amazon’s influence on this trade is driving wages, working situations and security and well being situations downward. You may have lots of UPS, FedEx and US Postal Service drivers doing the supply portion of this job. These are good-paying middle-class jobs for middle-class households. Amazon’s mannequin shouldn’t be good for working households, it’s threatening middle-class jobs.” Korgan mentioned Amazon drivers earn about $16 an hour in southern California, whereas unionized UPS drivers there earn $38 an hour, with $29 an hour above that in well being, pension and different advantages.
Labor consultants say it is sensible for the Teamsters to focus on Amazon. “It’s good that the Teamsters are doing this,” mentioned Stewart Acuff, former organizing director for the AFL-CIO, the nation’s most important labor federation. “They’re completely positioned to do that. They’re giant, they’ve main sources, they’re dedicated to organizing and spending the cash that’s obligatory. Most vital, that is their core trade. They’ve all of the curiosity on the planet in battling Amazon.
“They want to do that for his or her members,” Acuff added. “Additionally they want to do that for his or her employers so their employers know the Teamsters are keen to spend cash to wage struggle to keep up requirements and never let Amazon undercut unionized transportation corporations.”
Korgan mentioned the Teamsters would typically search to bypass union elections carried out by the Nationwide Labor Relations Board (NLRB) as a result of many unions see that course of as vastly favoring employers, which have entry to staff 24 hours a day. That’s one purpose the RWDSU misplaced badly in Alabama, with 1,798 in opposition to unionizing to 738 in favor.

“The NLRB technique is just one of some ways to hunt recognition,” Korgan mentioned. A method, Korgan mentioned, can be to hunt to stress Amazon to comply with card examine and neutrality (to not oppose unionization). “These are a number of the methods,” Korgan mentioned. “Every thing is on the desk.” The Teamsters’ decision on Amazon additionally spoke of “store flooring strikes, city-wide strikes and actions within the streets”.
Requested to be extra particular about ways and timing, Korgan mentioned: “Keep tuned.”
Korgan mentioned the Teamsters’ organizing efforts at Amazon can be helped enormously by hundreds of Teamster members who volunteer to assist – whether or not by becoming a member of a rally outdoors an Amazon warehouse or by telling Amazon staff of some great benefits of unions. “We’re a part of the material of those communities, we’re not an outdoor establishment,” Korgan mentioned. “We’re not a 3rd occasion. We’re teaching baseball proper subsequent to that particular person who works at Amazon. We’re dwelling in the identical neighborhoods. Our youngsters go to the identical faculties.”
Kent Wong, director of the UCLA Labor Heart, mentioned some areas maintain promise for the Teamsters’ efforts; he pointed to the Inland Empire, an space east of Los Angeles teeming with warehouses.
Wong mentioned the Teamsters would possibly have the ability to win there as a result of southern California has robust unions and plenty of pro-labor lawmakers, and apart from, the pinnacle of the Los Angeles County Labor Federation is a distinguished Teamster chief. “Wherever you’ve gotten a sturdy labor motion with robust labor-community alliances and elected officers who’re keen to talk out and help the appropriate of staff to kind unions, that provides you a leg up,” Wong mentioned.
He praised the Teamsters for enterprise its Amazon marketing campaign, however mentioned it received’t be simple. “If you tackle a large company that has a robust, anti-union coverage, it’s going to be an uphill struggle,” Wong mentioned. “Will probably be a long-term, protracted struggle.”
Wong mentioned the Teamsters have a “combined repute, given the legacy of the unique Jimmy Hoffa”.
However he added: “The Teamsters are generally known as a combating union that has efficiently raised the wages and dealing situations for staff in these industries.”
In different phrases, the Teamsters have a repute, a swagger, that also attracts many staff. Lately, the Teamsters have unionized greater than 20,000 faculty bus drivers and scored quite a few victories unionizing warehouses, together with at Sysco Meals and US Meals.
In its Amazon marketing campaign, the query might be whether or not the Teamsters’ repute as a fierce, combating union that delivers to staff will reach overcoming the fierce, anti-union propaganda marketing campaign that Amazon conducts in its warehouses.
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