Alaska Airways has appointed Toni Freeberg, a longtime veteran on the provider who helped lead its integration with Virgin America, as managing director of gross sales.
Freeberg joined Alaska in 1988 and most lately has been its director of enterprise transformation, overseeing the provider’s entry into the Oneworld alliance in addition to the Alaska/Virgin America passenger service system integration. She beforehand held quite a few roles on the provider, working with nationwide accounts, alliance gross sales and name middle assist.
As managing director of gross sales, Freeberg will lead Alaska’s partnerships with company journey managers, journey administration corporations and small enterprise program members.
“Toni’s intensive airline expertise and experience managing advanced enterprise initiatives throughout each the Virgin America integration and Alaska’s entry into Oneworld, make her extremely effectively suited to guide our gross sales group,” Alaska Airways chief industrial officer Andrew Harrison stated in an announcement. “Likewise, her decade[-plus] of company gross sales management will assist us unlock the worth of Oneworld and our West Coast Worldwide Alliance with American Airways and deepen our partnerships with journey administration corporations at a transformational time for the airline.”
Freeberg’s appointment is efficient instantly, in accordance with Alaska. She succeeds Mark Bocchi, who has been with Alaska for 40 years and can retire in October.
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