Leith’s new marketing campaign for Irn-Bru makes a advantage of the truth that it tastes bizarre. Set in a saloon bar, varied characters have completely different opinions on whether or not its flavour is extra bubble gum or tutti frutti, however after combating it out, all of them agree that it “tastes like magic.”
The advert airs on STV, ITV and Channel 4 throughout Scotland and the North of England and could be seen by way of QR codes on the cans themselves. A social marketing campaign, The Nice Style Debate, gives a 12 months’s provide of Irn-Bru to whoever comes up with one of the best description of the drink’s flavour.
Ben Whitehouse, director, Stink London, mentioned: “The possibility to relaunch Irn-Bru in a brand new, extra cinematic course, was one I grabbed with keen and dusty fingers. Having accomplished just a few film pastiches, my concept was to shoot this as a recent Wild West brawl, extra Netflix than a slavish homage to the basic western style. I wished to create a wealthy, trendy and absurdist look and tone which Irn-Bru might personal.”
It was Lowe Howard-Spink who got here up with the well-known “Made in Scotland from girders” line for Irn-Bru, however the account moved to Leith within the early 90s after Lowes gained a spot on the Coke roster, and the Scottish company has been doing a reasonably good job on it ever since.
MAA artistic scale: 6.5
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