Adweek Spotlight: Entertaining the World

From TikTok to Instagram Reels, Snapchat and YouTube, it is no secret that the best way people-especially younger people-consume media is altering drastically. Throw within the seismic shock of a worldwide pandemic, and lots of manufacturers are questioning the way to begin, not to mention sustain with the media consumption desires and wishes of Gen Z customers. ENGINE’s Cassandra…



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