AdPlayer.Professional, a world supplier of outstream video promoting options has carried out a survey of promoting executives, aiming to take a snapshot of the present state of the digital promoting panorama.
Specifically, the AdPlayer.Professional survey unveiled:
– 80% of respondents say they’re glad with the corporate’s 2020 outcomes, and nearly 95% of them admit being extremely optimistic of their forecasts for 2021.
– 90% of respondents title programmatic video promoting one the important thing traits shaping out the web advert trade in 2021, whereas 40% of them predict content material & contextual concentrating on will likely be enjoying a better function, together with the 1st-data platforms (30%).
– 35% of respondents think about points, regarding knowledge privateness as maybe probably the most critical trade problem of 2021.
– 3 in 4 respondents admit they’re prepared to undertake the just lately launched digital promoting requirements, together with CATS, OM SDK for Internet Video, as nicely implement “Shared Stock” assist in adverts.txt in 2021. In the meantime, 4 in 10 will likely be additionally specializing in the implementation of sellers.json // schain.
In keeping with Anton Liaskovskyi, the AdPlayer.Professional CEO, the survey outcomes allow forecasting the accelerated development of the digital video advert trade in 2021 – 2022, in addition to the extra fast standardization market-wide than initially anticipated.
“Effectively, it’s predictable. Most companies, undoubtedly, acknowledge how difficult the battle towards video advert fraud is perhaps, until they take measures to attain increased provide chain transparency and the extra enhanced video advert verification”, he defined.
The survey was carried out amongst 40 ad-ops and media consumers from the AdPlayer.Professional’s main enterprise companions.
For extra details about AdPlayer.Professional video advert tech options, please contact [email protected]
About AdPlayer.Professional
Based in 2016, AdPlayer.Professional has already distinguished itself within the crowded digital video advert market by with the ability to meet the ever-changing trade wants with a broad vary of modern outstream video promoting options.
For extra data, please go to https://adplayer.professional
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