WPP has produced a reputation for its new knowledge centre which brings collectively Wunderman Thompson and Group M belongings – Choreograph.
Yep, nice, if WPP can’t do that with all its in-house design assets then there would one thing incorrect.
In the meantime fund administration large Aberdeen Normal has enlisted Wolff Olins to produced a brand new “extra agile, digitally enabled” (vowel-free) model. Nonetheless must lookup the right way to spell it (beneath.)
This has provoked a wave of derision unmatched because the Submit Workplace wished to name itself Consignia (though I believed that was OK.) Aberdeen Asset Administration founder Martin Gilbert has loyally defended it though I guess he will get a proper outdated ribbing on the golf membership.
Most dramatic rebrands get stick at first and you then get used to them. Diageo and Aviva for 2. Some, however, are quietly interred…
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