Even if you happen to do not personally get pleasure from utilizing Fb, there is not any denying the truth that it stays the most important social media platform on the earth.
With over2.8 billion month-to-month lively customers, anybody severe about advertising and marketing a enterprise on social media must pay particular consideration to how they use Fb.
To that finish, we have curated the newest Fb stats for 2021 that will help you perceive the social community higher.
Whether or not you need insights on the place to take a position your advert {dollars}, otherwise you’re curious about the place to start the customer’s journey on Fb or contemplating whether or not it is even price it to make use of Fb in 2021, you may discover all of the Fb statistics you should know right here.
Our Fb stats are organized into 5 classes:
1. Fb Advert statistics
2. Fb Person statistics
3. Fb Demographics
4. Fb Advertising and marketing statistics
5. Fb Video statistics
Fb Statistics [2021 Data]
- Fb has 58,604 workers.
- Fb income for twelve months ending in December 2021 was $85 billion.
- In 2020, Fb had an annual development price of 57%.
- 56% of individuals go to Fb to get info.
- Fb is the most important social media platform based mostly on the variety of month-to-month lively customers.
1. Fb has 58,604 workers. (Supply: Fb, 2021)
2. Fb income for twelve months ending in December 2021 was $85 billion. (Supply: Fb, 2021)
3. In 2020, Fb had an annual development price of 57%. (Supply: Fb, 2021).
4. 56% of individuals go to Fb to get info. (Supply: Fb, 2019).
5. Fb is the most important social media platform based mostly on the variety of month-to-month lively customers. (Supply: Fb, 2021)
Mark Zuckerberg has grown Fb from a startup in his Harvard dorm room to some of the useful firms on the earth.
These stats present that Fb has continued to get pleasure from elevated income and general firm development. Fb stays a large beside different social media platforms and does not seem like it is dying anytime quickly.
As a marketer, understanding the place Fb is and the place it’s going provides you details about how you need to use Fb on your model and greatest serve your clients on the platform.
Fb Advert Statistics
- In 2020, Fb reported This autumn advert income of $27.2 million, a 31% enhance from 2019.
- The typical value for an advert noticed a 5% enhance, whereas advert impressions grew by 25% within the fourth quarter of 2020.
- Cellular adverts generated 94% of advert income within the second quarter of 2019, a 3% enhance from 2019’s Q1.
- Fb’s advert income was $27.1 billion in This autumn.
- The U.S. and Canada made up $13.7 billion of Fb’s advert income in This autumn.
- In Q3, 2020, Fb had over 10 million advertisers on their platform.
- Fb video adverts have a low CPC, at $1.86.
- Fb adverts have the potential to achieve over 2.1 billion folks.
- Fb adverts have the potential to achieve over 2.1 billion folks.
- On common, Fb promoting generated $9.82 per person in This autumn, 2020.
- Fb adverts present the best return on funding (ROI) amongst all paid promoting channels.
1. In 2020, Fb reported This autumn advert income of $27.2 million, a 31% enhance from 2019. (Supply: Statista, 2021)
5. The U.S. and Canada made up $13.7 billion of Fb’s advert income in This autumn (Supply: Fb, 2021)
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6. In Q3, 2020, Fb had over 10 million advertisers on their platform. (Supply: Statista, 2020)
11. Fb adverts present the best return on funding (ROI) amongst all paid promoting channels. (Supply: Hubspot, 2020)
Promoting stays the largest moneymaker for Fb. As such, Fb continues to search for methods to assist entrepreneurs enhance their advert outcomes to maintain spending cash on the platform.
Now that you realize Fb adverts by the numbers, how does your model slot in with long-term ROI? Are you spending an excessive amount of or too little?
Fb Person Statistics
- 69% of People use Fb.
- 42% of American teenagers use Fb.
- 37% of U.S. adults get their information from Fb.
- 73% of U.S. adults go to Fb day by day.
- 98% of Fb customers entry the app on cellular.
- 6. Fb reported that 5% of profiles for month-to-month lively customers (MAUs) have been pretend and eliminated them in Might 2019. That’s 120 million accounts.
- Within the fourth quarter of 2020, Fb flagged and eliminated 1.3 billion registered person accounts earlier than they turned lively on the social community.
- Day by day lively customers (DAUs) on common for This autumn have been 1.8 billion, an 11% enhance yr over yr.
- Fb has 2.41 billion month-to-month lively customers (MAUs), a 12% enhance yr over yr.
- In 2020, 30% of Fb’s viewers was below 25.
- Fb customers aged 65+ is 5%.
- 1.1 billion Fb customers converse English.
- 17.3% of Fb’s lively customers entry the social media platform from their desktop.
1.69% of People use Fb. (Supply: Statista, 2021)
2. 42% of American teenagers use Fb. (Supply: Pipersandler, 2020)
3. 37% of U.S. adults get their information from Fb. (Supply: Pew Analysis Middle, 2019)
4. 73% of U.S. customers go to Fb day by day. (Supply: Statista, 2020)
5. 98.3% of Fb customers entry the app on cellular. (Supply: Statista, 2021)
6. Fb reported that 5% of profiles for month-to-month lively customers (MAUs) have been pretend and eliminated them in Might 2019. That’s 120 million accounts. (Supply: HuffPost, 2019)
7. Within the fourth quarter of 2020, Fb flagged and eliminated 1.3 billion registered person accounts earlier than they turned lively on the social community. (Supply: Fb, 2021)
8. Day by day lively customers (DAUs) on common for This autumn have been 1.8 billion, an 11% enhance yr over yr. (Supply: Fb, 2021)
9. Fb has 2.41 billion month-to-month lively customers (MAUs), a 12% enhance yr over yr. (Supply: Fb, 2021)
10. In 2020, 30% of Fb’s viewers was below 25. (Supply: Statista, 2021)
11. Fb customers aged 65+ is 5%. (Supply: Statista, 2021)
12. 1.1 billion Fb customers in converse English (Supply: We Are Social, 2021)
13. 17.3% of Fb’s lively customers entry the social media platform from their desktop (Supply: We Are Social, 2021)
It’s important to know the way a lot of your viewers is on Fb to place your advertising and marketing technique. Do you have got hundreds or hundreds of thousands of your audience utilizing Fb?
Realizing in case your market makes use of Fb would provide help to perceive what sort of content material to create.
Optimizing content material for desktop and mobile-based lively customers may also make your content material extra engaging to potential clients.
Fb Demographics Statistics
- Ladies within the 25-34 age group make up 12.8% of Fb’s world lively customers.
- Males between the ages of 25-34 make up essentially the most vital demographic group, at 18.8%.
- India is the nation with essentially the most Fb customers, with 320 million customers.
- Fb customers are 56.8% male and 43.2% feminine.
- There are 1.2 billion customers from Asia on Fb.
- Over 419 million customers use Fb month-to-month in Europe.
- Over 85% of Fb’s day by day lively customers (DAUs) come from outdoors of the US and Canada.
- 61.3% of Fb customers are below 35.
- Fb utilization is excessive amongst U.S adults who earn extra the $70k yearly.
- 70% of U.S adults use the Fb platform day by day.
- Greater than 1.8 billion folks use Teams each month.
1. Ladies within the 25-34 age group make up 12.8% of Fb’s world lively customers. (Supply: Statista, 2021)
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4. Fb customers are 56.8% male and 43.2% feminine. (Supply: Statista, 2021)
5. There are 1.2 billion customers from Asia on Fb. (Supply: Statista, 2021)
8. 61.3% of Fb customers are below 35. (Supply: Statista, 2021)
9. Fb utilization is excessive amongst U.S adults who earn extra the $70k yearly. (Pew Analysis Institute, 2021)
11. Greater than 1.8 billion folks use Teams each month. (Supply: Fb, 2020)
Fb’s month-to-month common customers are climbing. Meaning extra of your viewers is repeatedly checking Fb, and your potential viewers attain of over 2.18 billion customers is rising.
Many customers from completely different demographics and age teams additionally see your content material, so it’s a good suggestion to maintain that in thoughts when strategizing campaigns.
Fb Advertising and marketing Statistics
- In 2018, 78% of US customers made purchases by way of discoveries on Fb.
- In 2019, 15% of Fb customers used the social platform to look and store for merchandise.
- 93% of companies are lively on Fb.
- Over 200 million companies use Fb’s apps and free instruments.
- On common, 35.7% of posts from a Fb web page are pictures.
- Hyperlink posts obtain 73% much less engagement than video posts.
- The median engagement price throughout all industries on Fb is 0.08%.
- U.S grownup customers spend a median of 33 minutes per day on Fb.
- Greater than 3.3 billion folks use Fb’s household of companies (Fb, WhatsApp, Instagram, or Fb Messenger) each month.
- Fb Tales has 500 million day by day viewers.
- 4.6% of entrepreneurs use Fb video adverts.
- 35% of entrepreneurs report profitable influencer campaigns on Fb.
1. In 2018, 78% of US customers made purchases by way of discoveries on Fb. (Supply: Kleiner Perkins, 2018)
2. In 2019, 15% of Fb customers used the social platform to look and store for merchandise. (Supply: eMarketer)
3. 93% of companies are lively on Fb. (Supply: Buffer, 2019)
4. Over 200 million companies use Fb’s apps and free instruments (Supply: Fb, 2021)
5. On common, 35.7% of posts from a Fb web page are pictures. (Supply: We Are Social, 2021)
Picture Supply
6. Hyperlink posts obtain 73% much less engagement than video posts. (Supply: We Are Social, 2021)
12. 35% of entrepreneurs report profitable influencer campaigns on Fb. (Supply: Buffer, 2019)
These stats present extra course about the place your technique ought to head to earn extra numbers on Fb. For instance, when you have a video of your organization’s weekly Waffle Wednesday occasion, submit that as an alternative of the hyperlink to your weblog submit, which it can save you for Twitter Playing cards.
Fb Video Statistics
- In 2018, customers aged 18-24 have 75% much less of an consideration span for video adverts than customers who’re 65+.
- Greater than 1.2 billion customers go to Fb Watch monthly.
- Customers are 1.5 occasions extra more likely to watch a video on their telephones.
- Fb pages with over 100k followers revealed 17.6% of all of the movies on the platform in 2020.
- Movies between 2 and 5 minutes collect extra engagement from social media customers.
- 62% of individuals have reported being extra curious about a product after seeing it on a Fb video.
- Video promotions are equally as essential as picture promotions.
- Solely 12% of manufacturers use Fb for dwell movies.
- 81% of companies favor video advertising and marketing on Fb.
- Fb is the second hottest video property behind Google.
- Politics is the best class of Fb Tales, at 36%.
1. In 2018, customers aged 18-24 have 75% much less of an consideration span for video adverts than customers who’re 65+. (Supply: Fb, 2019)
2. Greater than 1.2 billion customers go to Fb Watch monthly. (Supply: Fb, 2020)
Picture Supply
Fb movies are massively standard and have an immense enchantment to youthful customers of the location. When you’ve got merchandise to advertise, movies have your again and your audience.
Maintaining with Fb is an important think about planning technique. Not solely as a result of Fb owns different platforms, like Instagram, however in addition they affect a couple of channel of your planning.
The information additionally present that posting movies is the best way to go for enormous Fb pages that need extra engagement.
For extra info on utilizing Fb in your social media planning, take a look at our final information right here.
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