45% of PR pros expect budgets to grow, survey finds

One-half of PR professionals plan on working with the identical budgets in the course of the subsequent yr, whereas 45% are growing funds and 5% are witnessing a drop, in keeping with Muck Rack’s State of PR 2021 survey of 1,600 communications executives. Acquiring journalist responses, finances limitations and measuring enterprise effectiveness have been the three predominant challenges, for respondents who famous electronic mail was the popular pitching mechanism.



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